Latest News

John Hughes says, “Moving your website from one host to another is often touted as a complicated process, but it can actually be quite simple. All it takes is a few steps, and your site will be up and running once more – this time on a different (and better) host. The only trick lies in pulling off the process with no downtime. If there’s... [Read more]

Danny Sullivan says, “Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24-hour period — is coming... [Read more]

Randy Antin says, “Few companies can connect the dots when managing their massive amounts of customer information. According to research by Econsultancy and Ensighten, only 10 percent of marketers have successfully aggregated data from social, web analytics, customer purchase history and in-store visits and sales. Even the necessary centralization... [Read more]

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are both out of beta. The free version, Google Optimize, is available in 180 countries. Optimize debuted in beta last fall, several months after Google introduced Optimize 360 last spring as part of the new a la carte Google Analytics... [Read more]

Jodi Harris says, “For anyone looking to score a quick win with content marketing, I’d like to get one thing straight: Content marketing is not really a turnkey, one-strategy-fits-all technique. For better or worse, successful content marketing works best when it’s a bespoke affair: custom-built to delight your audience and thoughtfully planned... [Read more]

Karla Cook says, “If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from... [Read more]

Laura Forer says, “2016 was a busy year for social media, and an infographic by The Website Group maps out a timeline of some of the biggest social media events and milestones. Some of the highlights for various social networks: • January 2016: Snapchat rolled out its on-demand Geofilter. • May 2016: Facebook extended dynamic ads to Instagram... [Read more]

Nikki Gilliland says, “For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list. Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions. How can theatres such as Shakespeare’s Globe... [Read more]

Tamar Weinberg says, “Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers. Here are the features: A redesigned interface that is user-friendly and “easier on the eyes.” Reddit now offers post-pay billing, which saves advertisers from having... [Read more]

Guy Greenberg says, “If you’re running a successful startup and are anticipating entering a high-growth phase, you know how critical it is to be able to answer the right business questions to work towards that growth. It’s not about the numbers of customers and what actions they took; rather, it’s about understanding their behavior and... [Read more]

Michael Georgiou says, “Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t... [Read more]

Susan Bidel says, “Marketers have always carefully calibrated their messages and the audiences they wanted to reach, and, for most of advertising’s history, the process was pretty straightforward. Marketers used content as a proxy for audience, and worked with known and trusted entities to carry out their plans. They bought space, delivered... [Read more]