Latest News
‘Google has more problems as YouTube ad boycott reaches another country’ – Mashable
Ariel Bogle says, “It takes only minutes on YouTube to find ads from major brands next to hateful videos promoting extremism and racism. Though the issue has been longstanding, a global brand boycott of the platform has been gathering steam. It’s now reached Australia, with Telstra and Foxtel swearing off YouTube. At least, for now. As... [Read more]
‘Amazon Connect – The Elephant In The Room In The Customer Service Space’ – Forrester
Kate Leggett says, “Amazon just launched a preliminary cloud contact center offering, built on AWS. It offers an IVR, natural language understanding via Lex, queueing and routing and telephony infrastructure. It supports basic self-service interactions, and phone interactions. The best videos to explain what Amazon Connect does is at: Getting... [Read more]
‘How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers’ – HubSpot
Samuel Timothy says, “Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing... [Read more]
‘Tackling branded paid search in complex APAC markets’ – EConsultancy
Ben Davis says, “Local technology and expertise is the key to biddable media success in the APAC region. I recently spoke to Hannes Ben, EVP International at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search. Strategy cannot be transferred from west to east According to Ben, “brands... [Read more]
‘6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs’ – Copyblogger
Loren Baker says, “In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load. However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly. Long gone are the days of waiting... [Read more]
‘Feast Your Eyes on the MozCon 2017 Initial Agenda’ – MOZ
Ronell Smith says, “According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there,... [Read more]
‘Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst’ – Search Engine Land
Barry Schwartz says, “Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word... [Read more]
‘How to Increase Mobile App Engagement With Push Notifications’ – Entrepreneur
Kimberly De Silva says, “The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by this year. However, simply having an app is not enough to win over... [Read more]
‘What the heck is strategy in the digital age?’ – EConsultancy
Ben Davis says, “If I worked for an agency or wrote for The Drum, I might ask “What the f#@k is strategy?” – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular. One agency man, Justin Small (Chief Strategy Officer at The BIO Agency) is indeed asking this question, as... [Read more]
‘Study: PPC cannot accurately identify winning organic titles’ – Search Engine Land
Brian Wood says, “Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult... [Read more]
‘Pinterest launches Propel, a hands-on support program for new advertisers’ – Marketing Land
Greg Finn says, “Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for exposure. A new program launched today will make it even easier to advertise, thanks to one-on-one support from Pinterest ad experts. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers. In... [Read more]
‘Twitter is adding pre-roll ads to Periscope’ – Mashable
Kerry Flynn says, “Twitter has opened up another place for video ads, the buzziest online advertising sector, as it looks to find more revenue for its flight to profitability this year. Starting Tuesday, select partners can apply to have ads run in front of Periscope videos. These pre-roll ads come at an important time for Twitter — though... [Read more]
