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Chandar Pattabhiram says, “In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers trying to engage people within their organization, as well as partners and customers. I frequently cite the statistic that only... [Read more]

Antony Maina says, “Google (NASDAQ:GOOGL) recently made its data analytics and visualization more appealing by removing a major restriction — limit on the number of reports. Until recently, you could only use Data Studio to create up to a maximum of five reports, but with the update, you can now create and share as many reports as you want. Unlimited... [Read more]

Christi Olson says, “As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For... [Read more]

Tim Peterson says, “Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools as well as Facebook’s advertising API, the company announced on Wednesday. As a result advertisers... [Read more]

Lenre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real... [Read more]

Emma Brudner says, “Salespeople are very aware of their quotas and the need to reach them. However, they’re not always clear on the steps they should take. That’s where sales methodologies come in. What Is a Selling Methodology? According to a Sales Benchmark Index article by John Kenney, “a sales methodology is the ‘how’ of... [Read more]

Nikki Gilliland says, “Flurry’s State of Mobile Europe report has revealed that UK mobile app usage grew by 28% in 2016. The report also states that the usage seen across the EU is reminiscent of global figures from approximately six months ago. So, it appears consumers are spending more time in mobile apps than ever before. But what kind of... [Read more]

Gregg Schwartz says, “Whatever you think of his politics, President Donald Trump has been great for comedy. Saturday Night Live is having a revival of popularity as its hard-hitting satire and perfectly casted actors — like Melissa McCarthy’s hilarious portrayal of White House spokesman Sean Spicer and Alec Baldwin as Trump — speaks... [Read more]

Julie Joyce says, “Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great link. People assumed that all links were beneficial — and that even “bad” links... [Read more]

Ginny Marvin says, “Why are my Google display campaigns running on “XYZ Hyperpartisan Site” with less-than-accurate or altogether false articles? That’s the polite version of a question I’ve heard in various forms over the past several weeks. Isn’t Google taking steps against fake news on the Display Network? they ask. Why are sites... [Read more]

We were notified by Liam Austin of Entrepreneurs HQ, that his free online event on marketing automation, the Marketing Automation Success Summit will be delayed for one week to allow time to expanding and enhancing the content. It will now be held on March 14-17. As before, the Summit will contain training sessions by over 30 marketers experienced in... [Read more]

Aja Frost says, “Working with your prospect during the sales process makes you far likelier to ultimately close. Not only will they feel more invested in the deal after they’ve done some work, they’ll also feel beholden to you — after all, you’re their partner. In addition, the results of your collaboration (whether that’s a sales... [Read more]