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Saturday, August 23, 2025

Latest News

‘Why some brands are letting Amazon handle their e-commerce operations’ – Marketing Land

Ginny Marvin says, “By one estimate, nearly 40 cents of every dollar spent in the US on online purchases is spent on Amazon. Some 65 million Prime members spend an average $1,200 a year on Amazon. This eclipse of one marketplace over the orb of e-commerce has forced brands big and small to reevaluate where to put their energies and invest their... [Read more]

‘The Ultimate Guide to Sales Forecasting’ – HubSpot

Aja Frost says, “Sales forecasting can play a major role in your company’s success. According to research from the Aberdeen Group, companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quota. But despite the advantages, many sales leaders struggle to create sales forecasts... [Read more]

‘Your News Feed is such a mess that Facebook is giving you another one’ – Mashable

Jack Morse says, “There’s nothing quite like a clean slate — especially one that’s pre-populated with a generous helping of algorithmically generated spam. Perhaps realizing that the News Feed has over the years morphed into a cluttered mess, Facebook has started testing an entirely new feed with a subset of its users. After all,... [Read more]

‘How to Optimize Content for Both Search and Social’ – Copyblogger

Andy Crestodina says, “It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united... [Read more]

‘How chatbots and AI might impact the B2C financial services industry’ – EConsultancy

Alasdair Graham says, “While many businesses have been speedy adopters of emerging and disruptive technologies, banking and the financial services industry has been seen to lag behind. This could be chalked up to a myriad of factors including complex legacy systems or even the fact that a significant portion of high value clients, particularly... [Read more]

‘A deep look at Google’s biggest-ever search quality crisis’ – Search Engine Land

Danny Sullivan says, “The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions. Recovering from that blow isn’t easy.... [Read more]

’17 Email Subject Lines Sales Reps Swear By & Why They Work So Well’ – HubSpot

Emma Brudner says, “While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting “send,” sales reps know that the situation should actually be reversed. After all, there’s no point in crafting a beautiful message if buyers don’t even open it. And what prompts... [Read more]

‘Google Customer Reviews launches, replacing Google Trusted Stores program’ – Marketing Land

Ginny Marvin says, “Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the transition in a blog post Monday. About Google Customer Reviews The new, leaner program picks up the... [Read more]

‘A lot of people still use Google+; they’re just not who you think’ – Mashable

Karissa Bell says, “For many, Google+ may still be seen as the punchline to jokes about failed social networks, but the Google product still has a large and loyal following — just not necessarily among the groups you might think. And, for better or worse, Google is still invested in supporting the network and its users. The company announced... [Read more]

‘Amazon will collect sales tax everywhere there is one’ – Internet Retailer

Allison Enright says, “Amazon.com Inc. will begin collecting state sales tax on orders from consumers in Hawaii, Idaho, Maine and New Mexico starting on April 1. In doing so it will conclude a near decade-long story about sales tax collected on online orders, regardless of whether the e-retailer selling the goods has a physical presence, or nexus,... [Read more]

‘The five key steps towards understanding the customer journey (and where most marketers are stuck)’ – EConsultancy

Jeff Rajeck says, “Econsultancy recently surveyed nearly 1,000 marketing professionals about the progress they have made in understanding the customer journey.   In the resulting report, we found that there are five main steps toward doing so and nearly half of the marketers are stuck at one key stage. The results of cultivating a good understanding... [Read more]

’22 Writing GIFs All Content Marketers Will Understand’ – HubSpot

Ellie Burke says, “Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.” While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s... [Read more]