Latest News
‘Do We Still Need to Disavow in the Era of Penguin 4.0?’ – MOZ
Marie Haynes says, “It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that... [Read more]
‘How Do Consumers Really Feel About 2017’s Digital Trends?’ – HubSpot
Joel Stein says, “As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re... [Read more]
‘Is a second Facebook News Feed in the works? What you need to know’ – EConsultancy
Patricio Robles says, “Facebook is reportedly experimenting with a second News Feed that would display content from sources users have’t Liked or followed. As detailed by TechCrunch, users of the social network’s iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest... [Read more]
‘The 9 Best Shopify Apps to Increase Sales Available for Free’ – Entrepreneur
Marsha Hunt says, “Shopify is used by tens of thousands of entrepreneurs to sell products online. The Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying lives and boosting productivity every day. The sheer number of apps in the store may find you confused and overwhelmed to find the perfect app, as... [Read more]
‘Live video has become the creative canvas for digital marketers’ – Marketing Land
Fritz Brumder says, “Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave creativity, big ideas and innovation. Well, jump into the live video pool,... [Read more]
‘Bing has a chatbot answering local search questions’ – Search Engine Land
Matt McGee says, “Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the chatbot option in Bing’s desktop search results, but not in its iOS app nor in the mobile browser search results. The new feature appears at the bottom... [Read more]
‘Still reeling from a boycott, Google adjusts its YouTube ad policies again’ – Internet Retailer
IR team says, “Two weeks into a YouTube advertising boycott over hateful videos, Google is taking more steps to curb a crisis that escalated further than the company anticipated. Alphabet Inc.’s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions... [Read more]
‘SEO and social: 1 + 1 = 3’ – Search Engine Land
Eric Enge says, “The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration... [Read more]
‘The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience’ – AWeber
Liz Willits says, “Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer: “If you learn anything about email marketing as a business owner,... [Read more]
‘What Is the Difference Between Content and Content Marketing?’ – CMI
Michael Brenner says, “What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives. Content is everywhere.... [Read more]
‘Eight Simple SEO Mistakes Killing Your Content Marketing’ – MarketingProfs
Ronald Dod says, “Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages. Search engines want to show the world your content, but not if you’ve made mistakes that undermine... [Read more]
Twitter: Businesses can now share and request locations in Direct Messages
Twitter has announced the new feature that will allow vusinesses to share and request locations in the direct messages. Ian Cairns says, Starting today, businesses building on our Direct Messages platform can request and share locations with people. Alongside quick replies, welcome messages and Customer Feedback Cards, this is yet another feature in... [Read more]
