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Mike Gualtieri says, “Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t that what all analytics should be about? A hearty “yes” to that because, if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Many wrongly... [Read more]

Patricio Robles says, “Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms. Case in point: Clorox’s Soy Vay brand partnered with upstart Three Jerks Jerky and launched a Kickstarter for... [Read more]

Aja Frost says, “At the end of the day, you’re the only person responsible for meeting your quota — not your manager, not your team members, and not your mentor. But that doesn’t mean selling is a solo sport. On the contrary, top-performing salespeople recognize how important other people are to their win rate. How to Define Your Team... [Read more]

Annie Pilon says, “Chances are, your business uses some kind of content marketing already. But there’s also a pretty good chance that other businesses in your niche use content marketing as well. So in order for your content to be effective, it needs to stand out in some way. You can learn a lot about creating standout content and upgrading... [Read more]

Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: “Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers,... [Read more]

Neil Patel says, “To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research. Part of the reason... [Read more]

KC Agu says, “You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have anything. Sales are what validate a business, the reason every business is established. So what happens when your business is running low on sales? You could be running... [Read more]

Marcus Miller says, “When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing... [Read more]

Greg Sterling says, “The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion according to US government figures. But what’s also larger than e-commerce is offline spending influenced by the internet — between $1 and $2+ trillion, depending on the estimate. According to a new Forrester... [Read more]

Duncon Jones says, “Most leaders of SaaS providers understand the importance of minimizing Churn and maximizing account enrichment, but few fully appreciate how vital to those goals is a good pricing and licensing strategy. My newly published report Pricing Strategies For Software-As-A-Service is a must read for any business software company... [Read more]

Maryna Samokhina says, “Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You... [Read more]

Marcus Miller says, “Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.” This is in response to Google mislabeling pages as not mobile-friendly over the... [Read more]