Latest News

Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further... [Read more]

Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re... [Read more]

Michelle Held says, “Trade shows and conferences are both excellent ways to meet new people and grow your network. These events provide a venue where thought leaders can share ideas including their experiences and personal growth tips. Affiliate Summit is a semiannual performance-marketing event that has afforded me invaluable learning opportunities... [Read more]

Karissa Bell says, “It’s now possible to squeeze in a few extra characters on Twitter. Beginning now, usernames will no longer count toward the service’s 140-character limit, Twitter announced. The change also means that replies will look a whole lot different than before. Instead of beginning with usernames, tweet replies will contain... [Read more]

Hermas Ma says, “The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Baidu MIP, which stands... [Read more]

Blaise Lucey says, “Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization. In 2010, as the social media craze went into overdrive,... [Read more]

Brad O’Brien says, “Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the buzzword of the year. In particular, live video, disseminated on social channels like Facebook, Instagram and Snapchat, has brands and advertisers clamoring to get into the action. I... [Read more]

Meghan Casey says, ““I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content... [Read more]

Craig Simpson says, “Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong. Now comes one of the most critical parts... [Read more]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number. In September, Google extended the... [Read more]

Mary Wallace says, “Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). How will it do this? With lead nurture campaigns that provide specific content aligned to the buyer’s needs and lead scoring models that deliver warmed leads to the sales... [Read more]

Greg Sterling says, “Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of... [Read more]