Latest News
‘Introducing: HubSpot Guerrilla Marketing’ – HubSpot
Nathaniel Eberle says, “At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why we’re... [Read more]
‘6 Mobile-Friendly Sign Up Forms to Try Now’ – AWeber
Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was... [Read more]
You Don’t Have to Be a Designer to Create Powerful Websites #ad
Astroblu has just released (on Monday) a new WordPress theme, the Uzicom Theme, and by using it, you can create fully responsive e-commerce websites. You are going to find the features of this theme helpful in building a productive site, particularly in e-commerce. This theme will save you the monthly fees that other platforms (such as Shopify) charge.... [Read more]
‘6 Ways to Source Content for Your Website’ – Entrepreneur
Jonathan Long says, “If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing... [Read more]
‘Ladders promises to make referrals easier through automation’ – Mashable
Emma Hinchliffe says, “Referring a friend to your company is an easy way to earn some extra money, but it requires keeping track of current job openings — and who all your former colleagues are. The career site Ladders has a solution: automating the referral process so that a website can tell you who in your network would be a good fit for... [Read more]
‘How to decide ‘Should I bid?’’ – Search Engine Land
Kevin Lee says, “One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and now, with other enticing... [Read more]
‘A/B testing solution Google Optimize is out of beta and free for everyone’ – Marketing Land
Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the... [Read more]
‘Is cost-per-offline-visit the future of mobile advertising?’ – EConsultancy
Patricio Robles says, “As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model? Location-based adtech firm xAd thinks so. xAd, which uses a proprietary platform to “[automate]... [Read more]
‘Content Marketing Advice, with a Side of Snark’ – Copyblogger
Sonia Simone says, “So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus... [Read more]
‘Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This’ – MOZ
MOZ team says, “Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable... [Read more]
‘Why Google’s SEO advice is NOT (always) in your best interest’ – Search Engine Land
Nate Dame says, “Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine? The advice in the video is useful,... [Read more]
‘Google is set to expand its store visits program to thousands more advertisers’ – Marketing Land
Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program... [Read more]
