‘Reddit launches a new self-serve ad platform’ – Marketing Land
Tamar Weinberg says, “Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers.
Here are the features:
- A redesigned interface that is user-friendly and “easier on the eyes.”
- Reddit now offers post-pay billing, which saves advertisers from having to top up their accounts or request refunds if the ad doesn’t run up to the paid amount.
- Multiple creatives can be used per campaign, and you can also create a campaign and add creatives to it versus the other way around (which was previously required — first creative, then campaign).
- Reporting analytics have been improved, allowing advertisers to select arbitrary date ranges, chart eCPM, eCPC and CTR, view spend, impression and click metrics”.
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