Latest News
‘Google testing ‘tags’ label in search results snippets’ – Search Engine Land
Barry Schwartz says, “Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality. Google would... [Read more]
‘Start thinking now about how to tug at the heartstrings of your holiday shoppers’ – Marketing Land
Giovanni Strocchi says, “From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for consumers, and retailers understand that tapping into these powerful human sentiments can be an effective way to build consumer relationships, increase brand loyalty, and ultimately, drive holiday sales. While it may seem early... [Read more]
‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs
Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019. Internet ad spend... [Read more]
‘B2B Marketing Is More Than Just Marketing’ – Forrester
Peter O’Neill says, “At the B2B Marketing 2016 forum last October, we had several sessions when we reflected on some external forces that affect our work as marketers. Trends included the movement toward as-a-service business models (our CEO once famously predicted that every business will eventually become a software business), the increasing... [Read more]
‘How Do Consumers Really Feel About 2017’s Digital Trends?’ – HubSpot
Joel Stein says, “As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re... [Read more]
WP Blazer: website automation at its best #ad
If you have multiple WordPress sites, you know how much trouble it is to keep them all updated. And backing them all up is even harder. Cindy Donovan is recently announced a new tool to take the hard work of managing WordPress sites away from you. and handle it automatically. The newly released cloud app WP Blazer allows you to automatically manage... [Read more]
‘6 Ways to Energize Your Content Marketing Team (and Your Content)’ – CMI
Deborah Holstein says, “Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation. While boosting the size of your... [Read more]
‘Does Your Business Need a Social Media Manager?’ – Business.com
Jeremiah Owyang says, “Every business today knows that social media matters and has most likely at least set up a Facebook or Twitter account. But it is one thing to say that something is important and another to actually spend money on it. Does a small business really need a dedicated social media manager? Surely the owner can take care of... [Read more]
‘6 Must-Do’s for Effective Social Media Marketing’ – Entrepreneur
Jonathan Long says, “A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like... [Read more]
‘3 Tips for Turning Your Customers Into Your Marketing Team’ – Entrepreneur
Brenden Greenley says, “How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts? Get creative and use these three tips to turn your customers into an effective marketing channel: 1. Reward users that recommend your product. Word-of-mouth marketing... [Read more]
‘Facebook expands branded content program, will mark posts as ‘paid’’ – Marketing Land
Tamar Weinberg says, “For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook... [Read more]
‘Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started’ – MOZ
MOZ team says, “By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results. Of course, the main benefit of... [Read more]
