Jordan French says, “If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.

If you have an audience, social media can be a career. Influencers create more impressions than media outlets and get better response rates on branded programming. Eighty-four percent of millennials have bought something directly from a social influencer. People trust influencer endorsements more than they trust celebrity endorsements.

Of course, social media has had major implications for business. Most businesses either have social media accounts they manage or manage social media accounts for other businesses. There have been entire careers and fields created thanks to the rise of social media, and there will be many more as social media continues to grow and evolve”.

Social Media Matters in Marketing for More Reasons Than You Think


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