Tony Tie says, “Personalization is the name of the game in modern marketing. Consumers demand tailored experiences, having grown accustomed to scrolling through their Instagram feeds and seeing intimate, conversational posts from their favorite influencers. Now, they crave equally personal engagement from brands.

Fortunately, big data enables marketers to create the types of content and experiences their audiences want. User metrics indicate which articles, videos, and social media posts resonate most with consumers. Brands can use these insights to create targeted marketing campaigns that hook users and keep them coming back for more.

Big Data Is a Big Deal

The sheer amount of information made available by big data often seems overwhelming to marketers who are unaccustomed to dealing with metrics and analytics. But platforms such as Hadoop and Hive simplify the process of collecting and organizing information, so you can zero in on key insights”.

4 Strategies for Boosting Your Personalization Strategy Through Data

Convince & Convert

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