‘Your Buyers Are Experiencing Marketing Fatigue; Here’s What to Do About It’ – MarketingProfs
Jim Brodo says, “Two stories.
Story One. I was at a large tradeshow recently. There must have been close to 1,500 exhibitors. I walked around the exposition floor and somehow managed to have my badge scanned by 25 companies. I had little to no conversation with any of the booth staff, but they were pretty aggressive and scanned my badge.
The day after the conference I received 20, “Thank you for stopping by the booth, lets jump on call” emails. The same day, l also received 10 follow-up phone calls. Over the course of the next two weeks, I received 57 follow-up calls and 224 follow-up emails from those 25 companies, follow-ups like…
- “Did you receive?”
- “When can we connect?”
- “Curious to know if you are interested?”
- “I’m just circling back to my previous email?”
- “I am keen on establishing a conversation?”
My list of such nonpersonal follow-up examples could go on forever. We all get them. We all delete them, but marketing today is playing a numbers games, so this type of correspondence will continue to grow”.
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