Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people.

Sometimes that extra involvement has been kind of forced on me. Sometimes I’ve had to beg for it. But all in all, I’ve slowly come to the conclusion that the best links we get these days come from working together with the client, their own internal teams and webmasters

The who and the why

First of all, let’s think about who should be involved in a link campaign and why.

  • PR: They’re (hopefully) naturally good at getting the word out about the business, but they also can teach you a lot about how to pitch an idea to someone. I’ve also found that in many cases, PR people can find some great opportunities that I’ve missed because we just go about things in a different way. I’m of the mindset of, “Would I click on a link here?,” whereas they are of the mindset of getting coverage. There’s a happy medium, I think”.

Content and links: It really does take a village

Search Engine Land

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