Latest News

Crafting effective reports is an art. A good report presents a clear picture of the work done. Same is the case with SEO report where a client is told about the SEO initiatives taken and the output. MOZ’s Jo Cameron has shared some insightful graphi-rich tips to help marketers prepare effective SEO reports. Cameron says, “The overabundance... [Read more]

Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets,... [Read more]

SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways... [Read more]

Online advertising is the biggest source of income for most online entrepreneurs. Google AdWords has provided people with a great way to reach wider markets with their customized ads. In the quest to improve the ad reporting, Google has added new status columns in the AdWords reporting. These columns will offer a comprehensive snapshot of advertising keywords’... [Read more]

Snapchat has launched Sponsored World Lenses to allow brands use Augmented Reality for boosting their business. With this new launch Snapchat converts 3D graphics into ads. Here’s what Adweek has reported on Snapchat’s SWL: “Sponsored world lenses build on Snap’s sponsored lenses format. Per Snap, the average user plays with a sponsored... [Read more]

According to a Marketing Land report, for AdSense policy violations Google has started taking page-level actions intead of entire websites. With this step, AdSense policy violations will be addressed more surgically and advertisers will be provided with the information about enforcements and how to address them. On how the new AdSense policy works,... [Read more]

eMarketer is hosting a webinar on ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ on Thursday, May 17 at 1.00 pm ET with Nicole Perrin. This webinar will share information on how marketers are making improvements to the customer experience a priority The webinar attendees will learn: The effectiveness of... [Read more]

Google has added a new feature to AdSense called ‘Ad balance’ to help advertisers serve better ads to their users. More about ‘Ad balance’: Ad balance allows advertisers to reduce the number of ads they show to users It also helps them see how changes in the volume of ads you show affect earnings. On impact og ‘Ad... [Read more]

Google My Business helps businesses get listed for free to start building visibility in Google Maps and Google Search in their local community. On GMB, many a times you might find a duplicate listing for your business. It can hurt you. Google has already published steps to deal with the duplicate listings on Google My Business. MOZ’s Joy Hawkins... [Read more]

Artificial intelligence is becoming an integral part of marketing and many other industries. AI can be integrated into search engines, content curation, fraud prevention etc. as far as online marketing efforts are concerned. Econsultancy’s Tink Taylor has shared four ways marketers can get themselves ready before they venture into AI implementation. Taylor... [Read more]

Online payment security is a concern of every person who is invlolved in online purchase or an online business. According to Nasdaq, 70% of fraud victims say they will not do business with the company that failed to protect their data. Online businesses can promote themselves in terms of loyalty and increase the perceived value of their offering... [Read more]

According to a report from Mashable, Snapchat has released new geofilters for nearby businesses. According to Kerry Flynn, the geofilter displays the name of a nearby business with the name of the city below it in white text over snaps. Flynn says, “The update provides another engaging experience on Snapchat for any user and comes on the same... [Read more]