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Build a Chatbot, Improve Your Social Media Marketing
Chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. Chatbots are used widely on the social media platforms to connect with the users and convert them into customers. If Chatbots are used wisely, they can build your sales pipeline and monetize your social media accounts. Entrepreneur’s... [Read more]
Four Ways You Can Grow Sales and Marketing in the ‘Post-Truth’ Era
According to Wikipedia, post-truth is the repeated assertion of talking points to which factual rebuttals are ignored. In this era, marketers need new strength to deal with their customers. Entrepreneur writer Tomar Shiren has shared four tips to redefine sales and marketing in this new era. He has focused on the elements such as defining standards... [Read more]
Starting Your Own Video Blog (Video)
The power of video has been quite strong in the blogosphere. As video is more interactive and easy to reach out more and more people online, vlogging has become a popular way to get fame and make money online. Entrepreneur has published a video interview with Amy Schmittauer on how to create a successful video blog. Entrepreneur team says, “In... [Read more]
30% Marketers to Focus More on ‘Personalisation’ in Email Marketing
Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve. The results are compiled based on a survey of 1200 marketers. Here are the key findings from the 2017 Email Marketing Census: 30% marketers plan to focus more on ‘Personalisation’... [Read more]
Improve Your Marketing and Sales with these Data and Segmentation Techniques
Marketing and sales go hand in hand and marketers need to stay focused on both the elements that lead to email marketing and ecommerce success. Proper analysis of data can help markters implement segmentation rightly. According to an Econsultancy report, 78% of senders are doing basic segmentation and only one-third are doing advanced segmentation. Jordie... [Read more]
55% Brands Trying to Provide Better Customer Experiences
Econsultancy has published more results from its research in partnership with Google. The new set of findings deals with reorientation of the customer journey based on a survey of 514 executives at companies averaging more than $1 billion in 2016 revenues. Here are the key findings: According to 89% of leading brands, it is critical to their growth... [Read more]
Get More Readers with Better Writing
In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie... [Read more]
HubSpot’s Marketing Advice for 2017 From the Experts
HubSpot has published marketing advice for 2017 shared by marketing experts. It incorporates social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas, big data, analytics. The experts who have contributed are John Rampton, Due, Ann Handley, Annhandley.com,... [Read more]
80% Digital Marketers say Facebook is Effective for using Resources
Search Engine Journal has publisehd the SEJ Annual Report: State of Digital Marketing 2017. The 2017 report focuses on SEO, social media and content marketing. The key findings from the 2017 report are: 47% digital marketers say that a full SEO audit should be conducted every six months 31% of respondents spend an average of $51 – $300 on SEO tools per month 42%... [Read more]
Average #1 Ranking Page Ranks Well for 1,000 Relevant Keywords
Acheieving a good ranking in search engines is a priority for all the marketers. And it is the key to online success as most searchers are interested in the sites and services which rank high. Ahrefs has published a new study according to which the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords. Advising... [Read more]
JVZoo Academy: Beginning marketer training; no experience needed #ad
If you want to be effective online as a beginner, you probably don’t want to start off on your own, without any help. Likely, the best way to start your business is to become an affiliate of an established marketer, whether of the giant Amazon.com or of any of thousands of smaller companies. You should be looking for people of integrity who create... [Read more]
AMP Implementation can help AdWords Advertisers Improve Conversion Rates
Google’s Accelerated Mobile Pages (AMP) open-source project is aimed at making mobile web pages faster. Implementing it in the mobile-based ad serving, marketers can gain an advantage. According to Search Engine Land’s Frederick Vallaeys, use of AMP can help marketers improve conversion rates and quality. On how AMP can help AdWords... [Read more]
