Latest News
‘Twitter explores paid subscription version of Tweetdeck as ad biz struggles’ – Marketing Land
Tim Peterson says, “With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its Tweetdeck app, according to photos posted to Twitter (of course) of a survey the company is running to gauge people’s interest. The Verge first reported... [Read more]
‘5 Strategies for Creating a Sales Proposal that Closes for You’ – HubSpot
Marc Wayshak says, “Many salespeople dread putting together sales proposals. They spend hours crafting proposals that ultimately never lead to business. This is entirely avoidable: Following a proven five-step checklist for creating sales proposals lets you guarantee your proposals will create value for your prospects — while enabling... [Read more]
‘Sentiment analysis: How consumers feel depends on who you ask’ – EConsultancy
Patricio Robles says, “Starbucks is one of the brands that isn’t afraid to get political in an increasingly polarized world. Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump’s enactment of a temporary travel ban targeting individuals from a number of predominantly... [Read more]
‘Analyzing Your Emails: 7 Key Metrics to Watch’ – AWeber
Monica Montesasays, “If you send an email out into the wild and don’t review the analytics, did it really happen? Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result? To answer these questions and discover... [Read more]
‘How Targeted Marketing Can Improve Your Brand’s Efficiency’ – Entrepreneur
Jim Joseph says, “When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into. The notion of a “right customer” inherently... [Read more]
‘Will Artificial Intelligence Replace Manual Content Creation?’ – CMI
Sujan Patel says, “There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending... [Read more]
MailZingo Autoresponder fits your budget, Increases ROI #ad
Dr. Amit Pareek (a familiar name to our readers) was able to increase the ROI on his promotional emails by changing the autoresponder he uses. Dr. Pareek is making approximately $300,000 per year from email marketing and has been using email marketing for many years. After having account trouble at two well-known commercial autoresponder companies,... [Read more]
‘Why and how entities are shaping location marketing’ – Search Engine Land
Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What... [Read more]
‘Facebook adopts header bidding to make its ad network more competitive with Google’s’ – Marketing Land
Tim Peterson says, “Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales. Long story long: There are a lot of parallels between... [Read more]
‘An introduction to AI-powered ecommerce merchandising’ – EConsultancy
Ben Davis says, “Amazon has been using algorithms to try to sell you extra stuff for years. But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce. Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets... [Read more]
‘How to Build Relationships with Online Influencers (Without the Awkward)’ – Copyblogger
Sonia Simone says, “We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s... [Read more]
‘Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs’ – MOZ
Felicia Crawford says, “Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we’ll be delving into more keyword... [Read more]
