Latest News
‘3 Strategic Ways to Get Links to Your Website’ – Copyblogger
Brian Clark says, ““Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now,... [Read more]
‘How we built our Facebook chatbot: What does it do, and what’s the point?’ – EConsultancy
David Moth says, “Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing. As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots. This inspired us to launch... [Read more]
‘Local SEO Spam Tactics Are Working: How You Can Fight Back’ – MOZ
Casey Meraz says, “For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it seems these... [Read more]
‘Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI’ – MarketingProfs
Mo Harake says, “A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There’s no way of knowing: You need to identify acquisition costs, marketing spend, lifetime value, and more; you need to compare stat A with stat B. In short,... [Read more]
‘Preparing for local reach in a ‘post-rank’ world: Get your data in line’ – Search Engine Land
Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking... [Read more]
‘The future is now: how the internet of things is changing business today’ – SmartCompany
SC team says, “While the internet of things may seem relegated to the realm of automated lightbulbs and doorlocks, the truth is that more businesses are unlocking the value of what an interconnected system of devices can really mean for unlocking true business value. Right now, the internet of things (IoT) is realising advancements in real-world... [Read more]
‘7 Tips for Telling Content Unicorns from Content Donkeys’ – Small Business Trends
Larry Kim says, “Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you’re creating quality content, right? So... [Read more]
‘Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO’ – MarketingProfs
Laura Forer says, “”Conversion Rate Optimization (CRO) is a systematic approach for increasing the percentage of website visitors that become customers,” according to a collaborative infographic by design consultancy XPLANE and conversion rate experts The Good. CRO can have a significant impact on end results, such as when the 2008... [Read more]
‘What Google’s exact match changes mean for AdWords advertisers ‘ – Search Engine Land
Matt McGee says, “SMX West was buzzing last week, and much of the conversation was about Google’s recent change to how exact match keywords will work in AdWords campaigns. Although the news just came out last week, the SMX programming team quickly organized a “flash session” that happened Wednesday morning before the scheduled agenda began.... [Read more]
‘Self-serve analytics: Dream or reality?’ – Marketing Land
Nick Iyengar says, “Deriving consistent value from analytics is no simple thing. It’s common to focus on the technical challenges, and with good reason: Getting a robust, reliable deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the organizations I’ve worked with... [Read more]
‘Brand Commerce: Pushing the value of your brand through trial’ – EConsultancy
Michael Sandstorm says, “Everything from music streaming services to healthy sweets are being marketed through free trials and there’s a reason why it’s such an effective marketing tactic. It allows your customers to ‘own’ your brand without initially paying for it, and because once they have a brand they value it more highly, they... [Read more]
‘De-spam your email to increase conversion’ – SmartCompany
Bri Williams says, “One of the problems we have to overcome when corresponding with our customers is ending up in spam. Now, I’m no technical expert, so I can’t tell you anything about algorithms or spam filters. What I can tell you is how to structure the email and your message so if your customer reads it they don’t think it might be... [Read more]
