Latest News

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will... [Read more]

According to a Campaign Monitor report, use of video in email marketing can boost open rates by 19%, boost click-through rates by 65% and reduce unsubscribes by 26%. Video is also seen as a time saving tools that gets viral quickly and gets better results. HubSpot’s y Kimbe MacMaster has shared three ways video can be integrated in emails for... [Read more]

LinkedIn is one of the choices of most marketers when it comes to social media marketing. The company empowers online marketing through its sponsored content, sponsored InMail, dynamic ads, display ads and text ads advertising services. If you know how to utilize the right channel for better marketing success you can win the LinkedIn game. Entrepreneur Network... [Read more]

Quality content and right SEO strategy is a blend for online success. An effective search engine optimization strategy helps you reach masses with your content and inspire readers to become clients. Search Engine Land columnist Jim Yu has posted a comprehensive article on the current SEO and content shifts marketers need to consider for achieving success... [Read more]

Google has launched ‘Google Lens’, an Artificial Intelligence powered visual search service that will allow its users to search with images. In a way Google has launched a new way where you can search the Internet through your smartphone camera. Google Lens will be paired with Google Assistant and Google Photos. Explaining how Google Lens... [Read more]

If you are in over your head in online marketing, and you don’t know how to do “anything”, you may want to check out Tutorial Galaxy by Fachrul Stream. This is a collection of over 300 video tutorials on a wide range of topics internet marketers need to understand. Categories of tutorials include: ■ How to build a marketing funnel ■... [Read more]

Marketing Land has reported that Google has opened its ‘buy button’ in beta which can be enabled on advertiser’s requests. This will allow Google users with Google Wallet to make a purchase from a Google-hosted landing page after clicking on the ad. ML’s Ginny Marvin says, “Google hasn’t made an announcement about... [Read more]

Google’s Accelerated Mobile Pages (AMP) technology helps people build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Google has announced that the Google Analytics will offer an enhancement that will give webmasters accurate understanding of how people are engaging with their business across AMP... [Read more]

Clickbaits are creating hurdles for online marketers and advertisers by attracting attention and encouraging visitors to click on a link to a particular web page. Facebook News Feed is also facing a challenge due to Clickbait and in a drive to make people’s lives easier, the company has updated its news feed. Facebook has announced three updates. Arun... [Read more]

Twitter has updated its privacy policy. It will be in effect from June 18, 2017. The updated policy focuses on transparency and control, web data, data sharing, personalization across devices and more. To better improve transparency, Twitter has introduced new Personalization and Data settings and expanded Your Twitter Data to give users more transparent... [Read more]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video... [Read more]

Forrester’s Steven Wright has published a new report titled ‘Build A Seller Development Framework’. The report offers advice for B2B marketers on how to address customer obsession. According to the report, customers prefer to engage online more rather than with sellers. Wright says, “Sales enablement vendors have also taken... [Read more]