Latest News

In its drive to provide meaningful and relevant content in the News Feed, Facebook has published ”Principles for Publishers’ guiding publishers to publish content that can improve the integrity of news feed. In a Facebook announcement, company’s News Feed VP Adam Mosseri states that people need meaningful and informative stories in... [Read more]

Digital Marketing Depo is hosting a webinar on 7 Real-World Tips for Better Social Engagement on Tuesday, May 23 at 1.00 pm EDT. This webinar will help marketers discover ways to use social media right and improve their business. The webinar attendees will learn: How to create a customer-first mindset. Strategies to improve social response time. Tactics... [Read more]

Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page... [Read more]

Forrester has published a new report ‘Collaborate With Finance To Prove Marketing’s Business Value‘ outlining  current state of the marketing and finance relationship. In her blog post, Tina Moffett advises marketers to become financially savvy. Muffett says, “Marketers must be held to a rigorous performance standard,... [Read more]

Google’s annual developer conference gets people’s attention to find out what the company has to offer. This year also Google made several product and services announcements during Google I/O. Google Lens, Google for jobs, Google.ai, Android O, Standalone VR headsets are some of this year’s key announcements. HubSpot’s Amanda... [Read more]

Blogging is a way to reach a lot of people online and promote products and services. What a successful blog needs is the right content that relates to the blog visitors. MOZ’s Rand Fishkin has posted a video on how to maximize your blog’s reach with right topics. MOZ team says, “With the ubiquity of blogs, one of the questions we hear... [Read more]

An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action. Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer... [Read more]

Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar will help marketers discover how to maximize Google Customer Match scale and performance. The webinar attendees will also learn: What “People-Based Search Marketing”... [Read more]

Marketing measurement is mainly focused on the revenue achieved through various channels and the evaluation of the performance of those channels. According to Google’s Matt Lawson, marketers need to change their measurement policies to achieve success in the mobile-first world. Lawson has mentioned three mindset shifts: Customer vs. Clicks Business... [Read more]

In both cases (house flipping and site flipping), you buy something, make improvements and sell it quickly for more than your costs. But that’s where the similarity ends. Look at this analysis. How to flip a house: • Find a house selling at a discount (you’re looking for a bargain price, a house worth more than the asking price) • Make... [Read more]

Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook. Facebook advertising can help marketers increase social following... [Read more]

According to recent reports, Instagram is becoming a vital marketing tools for the Internet marketers. More and more influencers are using this network and planning to utilize even more in near future. Entrepreneur recently published a Guide to Instagram Analytics sharing useful insights and ways to use various analytical tools. HubSpot’s  Amanda... [Read more]