Latest News

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers. How... [Read more]

Ryan Ruud says, “Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works wonders... [Read more]

Astroblu, the WordPress theme development company, has just released a new theme dedicated to building e-commerce stores and affiliate stores. They call is Uzicom. This theme lets you take advantage of many e-commerce advantages such as you might pay thousands of dollars for, annually, with the “big names” of e-commerce, like Sholify.com... [Read more]

Matthew Humphries says, “Twitter needs to generate more revenue while enticing more people to sign up and use its service for the long-term. Advertising so far isn’t bringing in the dollars, and users don’t particularly like ads anyway, so a new tack is being considered: paid subscriptions. Twitter offers both its main web interface... [Read more]

Ginny Marvin says, “The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via... [Read more]

Laura Forer says, “We’ve written about trends in SEO and Google’s search algorithm updates, and today’s infographic continues our SEO theme by focusing on the technical aspects of the practice, thanks to an infographic released by Ice Cube Marketing. The architecture of your website is key in helping Google crawl your site easily,... [Read more]

Grant Cardone says, “Think about when you go into a dentist for the first time or a lawyer’s office. You probably don’t feel comfortable. What about when you go to a party and don’t know anyone? It’s human nature to feel more comfortable with the familiar. A customer in your store or on your website is a lot like taking someone into your... [Read more]

Paul Randall says, “Website relaunches fail. Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality. But this is 2017. Surely, we have better tools than ever to unearth what it is... [Read more]

Dominic Woodman says, “Imagine you work for an e-commerce company. Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week? If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes. … Done? Or did that quick question turn out... [Read more]

Annie Pilon says, “If you want your business to succeed online, you can’t just sell to customers — you have to actually connect with them. Luckily, there are tons of different ways you can do this. And members of our small business community are well versed in all of those different techniques. Check out some of their top tips below. Learn... [Read more]

Sam Dezeeuw says, “Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience. 1. Develop a script. One way you can avoid stage fright on camera is by developing a script before you hit that record button. Developing... [Read more]

Laura Forer says, “Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present, what does the future of email design look like? The folks at EmailMonks took a stab at answering that question in an... [Read more]