Latest News
‘How to Create a Brilliant Newsletter People Want to Read’ – CMI
Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a... [Read more]
‘Preparing for local reach in a ‘post-rank’ world: Get your data in line’ – Search Engine Land
Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking... [Read more]
‘Twitter to bring pre-roll ads to Periscope videos’ – Marketing Land
Tamar Weinberg says, “Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just... [Read more]
‘Tricky Triggers: Understanding shopping cart abandonment compliance’ – Experian Marketing Forward
Alex Krylov says, “Globalization affects retailers in a number of ways. Complying with commercial laws wherever they have brick-and-mortar stores is one such impact. Navigating through privacy rules that impact e-commerce efforts is another. There is one blind spot in particular that deserves attention — sending shopping cart abandonment... [Read more]
‘Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics’ – Entrepreneur
AJ Agrawal says, “What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service. Customer service doesn’t always generate the same media buzz as other brand practices, but it’s the... [Read more]
‘4 major barriers to being linkable’ – Search Engine Land
Julie Joyce says, “When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and... [Read more]
‘How to Get Better Marketing Talent’ – HubSpot
Grant Cardone says, “When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I dunno,” would’ve been my honest answer. It’s... [Read more]
‘Five things to know about the possible Twitter subscription service’ – EConsultancy
David Moth says, “It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering. Here’s what you need to know about “Twitter Pro.” 1. Twitter is currently researching whether there’s enough interest to make a... [Read more]
‘Podcasters: Stop Looking for an Audience (and Let Them Find You)’ – Copyblogger
Jon Nastor says, ““Three … two … one … Ready or not, here I come!” My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her. Hide-and-seek, a game played out millions of times. If you don’t know, hide-and-seek is a popular children’s game in... [Read more]
‘How to Make Sure Your Digital Marketing Strategy is Results-Driven’ – MOZ
Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis.... [Read more]
‘AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads’ – Search Engine Land
Ginny Marvin says, “Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist... [Read more]
‘How to Use Events to Create Cross-Channel Marketing Success’ – MarketingProfs
Laura Forer says, “As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For example, event marketing helps brands collect demographic... [Read more]
