Google’s Accelerated Mobile Pages (AMP) technology helps people build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce.

Google has announced that the Google Analytics will offer an enhancement that will give webmasters accurate understanding of how people are engaging with their business across AMP and non-AMP pages of the website.

On the impact of these improvements, Google Analytics team says, “This change brings consistency to users across AMP and non-AMP pages served from your domain. It will have the effect of improving user analysis going forward by unifying your users across the two page formats. It does not affect AMP pages served from the Google AMP Cache or any other AMP cache”.

Google Analytics to Support AMP in Coming Weeks

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