B2B Marketers Should Revamp Sales Training & Development to Align to Buyers’ Needs
Forrester’s Steven Wright has published a new report titled ‘Build A Seller Development Framework’. The report offers advice for B2B marketers on how to address customer obsession.
According to the report, customers prefer to engage online more rather than with sellers.
Wright says, “Sales enablement vendors have also taken note of the need to embed seller development within sales enablement automation. Brainshark has announced partnerships with Highspot and Seismic to leverage Brainshark’s solutions for sales mastery and continuous training as part of overall sales enablement automation. Allego, a mobile video sales learning platform, just announced a partnership with Wilson Learning to provide more continuous sales development. These announcements are in line with our predictions of increased partnering in the sales enablement and development market”.
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