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Tamar Weinberg says, “LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop. With these forms, LinkedIn promises “high-quality leads... [Read more]

Entrepreneur team says, “On this episode, Entrepreneur Network partner Business Rockstars sits down with social media expert Jennifer Puno to talk about what makes for a good Instagram or social post. Here are some quick tips: Focus on what tone you want to portray. Then, figure out how to optimize that tone by researching other social media... [Read more]

Austin Iuliano says, “What is the point of a website? Depending on who you ask you will get a plethora of answers. Some websites are designed to help you show up in google, others are there for credibility purposes, some are to sell products and services directly from the website. No matter what your answer is, in the end, they all come down to... [Read more]

Ginny Marvin says, “Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year and works with more than 4,000 publishers, advertisers and ad tech vendors, including... [Read more]

Susan Gunelius says, “Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing... [Read more]

Ryan Shelley says, “Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business... [Read more]

Amy Gesenhues says, “Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote. Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will... [Read more]

Dipanjan Chatterjee says, “For all the talk about customer centricity, there’s a dirty little secret that no marketer will easily admit to: Marketing — as a discipline and as the core of most traditional business school marketing curricula — is inward-looking. Take the much-vaunted four Ps: build the right product, price it correctly, put... [Read more]

Kate Taylor Mighty says, “Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating “inbound-y” display ad campaigns... [Read more]

Patricio Robles says, “An email list can easily become one of a business’ most valued assets, but many companies fail to maximize their mailing list signups. Here are five ways companies can ensure they’re driving as many mailing list signups as possible. Include a signup form on every page One of the most effective ways to drive... [Read more]

Simon Penson says, “Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey,... [Read more]

Stefanie Flaxman says, “Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week,... [Read more]