According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails.

There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it.

On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective, and, it’s the most simple place to dip your toes into the water. While there’s not a lot of automation involved in this approach, it’s a great way to grow your subscriber list so you can then take advantage of the other types of email”.

8 Things You Can Do with Your Automated Email Marketing Software

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