According to an infographic published by AdWeek, 95% of Generation Z users access YouTube. 69% of them use Instagram and 67% use Facebook.

More Findings

  • 52% of Generation Z uses Titter
  • 67% of them use Snapchat
  • 37% use Google+ and 33% use Pinterest
  • 35% of them use Snapchat to keep in touch with friends and 26% use Facebook for the same purpose
  • 23% of them use Facebook and YouTube for news.

AdWeek’s Emma Bazilian says, “Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.

So to help figure out just how Gen Z operates, we went straight to the source, teaming up with Defy Media to ask a group of nearly 1,500 teens ages 13-20 what they think about everything from social media platforms to digital video to the new breed of online celebrity”.

Generation Z Web Habits