5 Things to Know About Google Attribution
Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels.
Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service.
Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging.
Marketers link a Google Analytics view that’s already associated with a Google AdWords or DoubleClick Search account. Once the account is set up, Attribution is populated with the channel performance data from the connected Analytics view. That can include offline conversion event data uploaded to Google Analytics”.
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