Latest News

According to a Radicati Group research, the total number of worldwide email accounts reached 4.3 billion by 2016. Another Pew Research states that 92% of online adults use email and 61% of them use it on an average day. These statistics promise a brighter future for email marketing. With these opportunities it is very important to build an email... [Read more]

Narvar, an enterprise-grade post-purchase experience platform, has published a report Making Returns a Competitive Advantage. The report states that online return is a critical moment in the customer journey today. The company surveyed 700 U.S. consumers who returned an online purchase in the past 12 months. The findings of the study include: In... [Read more]

Wouldn’t it be nice to know (even before your invest a lot of time and money in building a website) what you need to do to make sure that site ranks high? Wouldn’t it also be nice to know what you need to do to surge ahead of your leading competitor in the Google rankings? SEO Commander (new software from Cliff Carrigan) will help find real... [Read more]

Content Marketing Institute is hosting a webinar on ‘Killing Marketing: From Cost Center to Profit Center’ on Wednesday, June 7 at 2.00 pm EDT. This webinar attendees will learn how to drive direct revenues and cost centers from a content marketing initiative. Webinar speakers Joe Pulizzi, Founder, Content Marketing Institute Robert... [Read more]

According to a GeekWire report, Snapchat parent company Snap has acquired Placed, a Seattle-based location analytics startup. This acquisition will help Snapchat to better measure in-app ads to in-store sales. Reporting this acquisition, Marketing Land’s Tim Peterson writes: “Buying Placed appears to reinforce what Snapchat is already... [Read more]

Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face. HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful. Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your... [Read more]

According to a Webbiquity research, 46% of B2B marketers are not sure whether any social channels have generated business revenue for them. The research has also found that 60% of marketers see ‘measuring ROI’ as one of their top three social media marketing challenges. Emarketer columnist David Moth has shared case studies and statistics that... [Read more]

MozCon 2017 event is going be held on July 17-19 at Seattle, WA. MOZ has announced a contest for the event. The contest participants can submit a unique piece of content telling MOz why they should attend MozCon 2017. The winner of the contest will get a free ticket and lodging to MozCon 2017. Danielle Launders says, “We’re bringing... [Read more]

2017 is the year of interactive emails. It means that email marketers need to evolve tactics that can help their emails more engaging and bring out desired results. To help marketers craft right emails marketing campaigns, Small Business Trends writer Annie Pilon has shared a list of 50 business email etiquette. Pilon says, “Email may be important,... [Read more]

Genuine and positive user reviews can help your online business grow. According to an AdWeek report,  customer reviews can sway purchase decisions, and generate trust in your product and brand. Business.com writer Shane Barker has shared a guide to get genuine customer reviews. Barker says, “It’s important to consider that your customers would... [Read more]

In 2015, U.S. consumers were holding 3.3 billion memberships in customer loyalty program and their inclination towards the royalty programs has continued. Rewards programs can help marketers build customer loyalty, deepen engagement and get more customers. Entrepreneur writer Kristen Gramigna has shared four tips to enhance your marketing efforts... [Read more]

Amazon and Shopify form the core of your eCommerce website. Easy to create; simple to maintain. Sells Like Hotcakes  [Read more]