If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions.

Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns.

Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions. However, these two measures do not capture the way that consumers interact with ads. You need a full understanding of how exactly you can track your ROI for YouTube video marketing efforts and performance of your different tactics.Seldom does one see a banner ad on the highway and immediately pull over to the store to buy that product”.

View Through Rate: The Essential Statistic to Creating a Great YouTube Ad Campaign

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