Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT.

This webinar will focus on various inbound and outbound marketing tactics.

Webinar speakers

  • Adam Mertz, Sr. Director, Product Marketing, Act-On Software
  • Robert Rose, Chief Strategy Adviser, Content Marketing Institute

CMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today’s successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. We’ll discuss:

  • The results of a new Inbound vs Outbound effectiveness benchmark report
  • Top inbound and outbound tactics & investment opportunities
  • How to successfully integrate both strategies into your marketing plan
  • The critical role that content plays in bridging the inbound/outbound gap
  • Leveraging technology to measure success”.

‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ Webinar

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