Jeff Rajeck says, “All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer’s daily job?

To find out, we surveyed hundreds of marketers and asked them which channels they are really using these days.

Part of what makes marketing interesting is that the discipline is constantly evolving. Hardly a week goes by without some major change to a consumer service or a new way to use a platform to engage with our audiences.

Yet sometimes the pace of change can be overwhelming. It’s often difficult to both keep up with the latest innovations and stay on top of daily marketing tasks.

To find out just how necessary it is for marketers to be familiar with the latest platforms, we surveyed over 200 marketers in Australia and New Zealand about the channels they use for their marketing efforts. Below are some of the surprising findings along with some commentary.

For more data from the survey please refer to the Econsultancy report, Cross-Channel Marketing in ANZ, produced in association with IBM Marketing Cloud”.

Which channels do marketers really use?

EConsultancy

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