‘Strengthen Your SEO Strategy for 2017’ – CMI
Jodi Harris says, “One of the greatest benefits of content marketing is its ability to play matchmaker: to help eligible businesses find and engage with its most desirable consumers – i.e., those who might have an active interest in what they have to offer. And because it is such a powerful driver of awareness, search is one of the main contributing factors to how successful your content will be at attracting those qualified leads.
While it’s not always fully transparent how or when Google’s search bots will crawl and index your content – let alone exactly how its search algorithm determines its rankings –content marketers don’t have to just sit back and wait for Google to pass judgment on whether their work merits a first-page listing on the search engine results page (SERP). In fact, you can take plenty of deliberate SEO actions to boost your content’s value in the eyes of your target audience – if you have the right strategies in place”.
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