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Quality content is something that attracts people and makes them like your brand. Use of right tools can help you create presentable content. CMI’s Irina Weber has shared a list of 20 content creation tools that marketers can use. Weber says, “If you want to make your content marketing strategy successful, you need to regularly ship (i.e.,... [Read more]

It’s no secret that Facebook has all the clients your business will ever need. The trick is to get the interested members to look at your offers. That’s why Abhi Dwivedi created SimplyViral. One user, Paul Okeeffe, says this “SimplyViral is one of those apps that genuinely delivers results and it’s something we will be using a lot on... [Read more]

Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. In May, we shared HubSpot’s 7-step guide to hosting a successful Instagram takeover. Marketing Land’s Cley Williams has shared eight steps to host an Instagram takeover. On choosing the right influencer,... [Read more]

Google has launched the AdSense Native ads. It is a set of ad formats designed to match the look and feel different websites and aimed at providing a great user experience for visitors. The AdSense Native ads have been launched in three categories: In-feed, In-article, and Matched content. Violetta Kalathaki, AdSense Product Manager, says, “They... [Read more]

HubSpot is hosting the ‘Grow with HubSpot Sydney’ event on Thursday, July 13. The participants will learn how to use inbound marketing and sales methodologies to grow business online. Key speakers of this event are Matthew Barby, Jeff Bullas, Andre Pinantoan, Ben Eatwell, Gayle Brimble and Kim Horner. HubSpot has published the event... [Read more]

Predictive analytics is an advanced analytics that helps marketers identify patterns in the data and predict future user behaviours. It uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about future. Econsultancy’s Ben Davis has shared four crucial points that marketers... [Read more]

MOZ’s Rand Fishkin has published a whiteboard Friday video sharing tips on how to tank a single brand website for a broad, plural search query with comparative intent. The MOZ team says, “Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains... [Read more]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick... [Read more]

Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO. Dennis has explained the strategy in five steps. On securing links to important pages, Dennis says, “Pages need links to rank in search. But the number of links needed to be... [Read more]

Conversion rate optimization helps marketers increase the percentage of website visitors who take a desired action by clicking on a link, filling up a form or becoming a customer. With the expansion of mobile web, marketers put different tactics into practice for getting more customers. Marketing Land contributo Ben Jacobson has shared three tips to... [Read more]

When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018. To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips. Guerrera says, “Time is of the essence, so don’t... [Read more]