Latest News
‘Google reaffirms 15% of searches are new, never been searched before’ – Search Engine Land
Barry Schwartz says, “Today, Google has reaffirmed that 15 percent of Google searches done by users on a daily basis have never been seen before. Google said this back in 2013 and now has restated that metric as Google announced Project Owl this morning. Google wrote: There are trillions of searches on Google every year. In fact, 15 percent of... [Read more]
‘4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too’ – Entrepreneur
Andrew Medal says, “When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to post photos and videos that are viewable for 24 hours, it sparked a lot of hype. Bloggers took the news and ran with it, publishing think pieces about why it’s great, why it sucks andwhy Snapchat shouldn’t be concerned (although,... [Read more]
‘The Character Count Guide for Blog Posts, Videos, Tweets & More’ – HubSpot
Lindsay Kolowich says, ” When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s... [Read more]
‘Five essential mobile moments and how brands can take part in them’ – EConsultancy
Jeff Rajeck says, “In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand. But what are ‘mobile moments’? And what can brands do to be a part of them? Engineering mobile moments As part of a recent report about the customer journey in Asia-Pacific, Econsultancy... [Read more]
‘Google trying TV ad buying again with DoubleClick Bid Manager’ – Marketing Land
Ginny Marvin says, “To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources... [Read more]
‘Social Media Matters in Marketing for More Reasons Than You Think’ – Entrepreneur
Jordan French says, “If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums. If you have an audience, social media can be a career. Influencers create more impressions... [Read more]
‘8 SEO Strategies That Work’ – Business.com
Rolando Herrerasays, “SEO is one of the most important strategies in online marketing. For this reason, we’ve compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success. Search Engine Optimization (SEO) is one of the most important strategies... [Read more]
‘4 Strategies for Boosting Your Personalization Strategy Through Data’ – Convince & Convert
Tony Tie says, “Personalization is the name of the game in modern marketing. Consumers demand tailored experiences, having grown accustomed to scrolling through their Instagram feeds and seeing intimate, conversational posts from their favorite influencers. Now, they crave equally personal engagement from brands. Fortunately, big data enables... [Read more]
‘Account-Based Marketing: What Content Marketers Need to Know’ – CMI
Ann Gynn says, “To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register. Then, the company targeted everybody who visited its website with the same domain as an invitee. Webinar... [Read more]
‘Your Buyers Are Experiencing Marketing Fatigue; Here’s What to Do About It’ – MarketingProfs
Jim Brodo says, “Two stories. Story One. I was at a large tradeshow recently. There must have been close to 1,500 exhibitors. I walked around the exposition floor and somehow managed to have my badge scanned by 25 companies. I had little to no conversation with any of the booth staff, but they were pretty aggressive and scanned my badge. The... [Read more]
‘4 ways to measure and realize the value in your content’ – Marketing Land
David Booth says, “How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the... [Read more]
‘5 Millennial Shopping Trends You Can’t Afford to Ignore’ – Small Business Trends
Annie Pilon says, “Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations. Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their... [Read more]
