Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO.

Dennis has explained the strategy in five steps.

On securing links to important pages, Dennis says, “Pages need links to rank in search.

But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers.

What we learned from doing this project is that bottom-of-the-funnel pages really only need a handful of quality links to rank well, and from there, positive engagement signals would further validate the page as an authority in the eyes of search engines.

Of course, securing links to bottom-of-the-funnel pages is extremely difficult because these pages typically aren’t link-worthy. The purpose of these pages isn’t to inform or entertain; these pages exist to drive conversions, and that doesn’t usually compel other sites to link”.

SEO case study: Zero to 100,000 visitors in 12 months

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