Latest News
‘The Content Assembly Line is Broken’ – CMI
Doug Kessler says, “As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line. The conditions are right: We have the division of labor – research teams, copywriters, designers, developers, experts... [Read more]
‘Content and links: It really does take a village’ – Search Engine Land
Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various... [Read more]
‘Step up your advanced Account-Based Marketing strategies with LinkedIn Ads’ – Marketing Land
AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies. Here’s a story to illustrate the power of this... [Read more]
‘7 Steps to Documenting a Content Marketing Strategy That Works’ – HubSpot
Kelsey Meyer says, “I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that... [Read more]
‘The State of Links: Yesterday’s Ranking Factor?’ – MOZ
Tom Capper says, “Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been... [Read more]
‘Your No-Nonsense Guide to Getting Started with Social Media Ads’ – Copyblogger
Larry Thompson says, “The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled... [Read more]
‘What is a customer mental model?’ – EConsultancy
Maz Nadjm says, “Simply put, a mental model is what the user believes about a particular system. This system doesn’t have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car. A mental model is about more than just your product The customer’s mental model,... [Read more]
‘How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post’ – HubSpot
Thomas Niesen says, “Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week, and I will tell you exactly how we do it. But... [Read more]
‘Three ways marketers improve customer experience from within’ – EConsultancy
Jeff Rajeck says, “Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research,... [Read more]
‘5 ways to monetize your social media followings’ – Marketing Land
Tim Peterson says, “Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still... [Read more]
‘How to Ride the Livestreaming Wave to Marketing Success’ – Entrepreneur
John Boitnott says, “Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while live streaming. It’s... [Read more]
‘Facebook tests its News Feed with a new form of Related Articles’ – Marketing Land
Tamar Weinberg says, “Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed. In the new test, Facebook will show related stories before you click to read an article. Based on trending... [Read more]
