‘State of Marketing Automation in Australia & New Zealand’ Webinar July 26
Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report.
- Jeff Rajeck, Research Analyst APAC, Econsultancy
- Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud
Econsultancy team says, “Some key insights from the research include:
- The majority of companies are choosing to manage their marketing automation in-house
- A capability gap is hampering the potential of marketing automation
- There’s a pressing need for data unification
- Cloud-based SaaS platforms lead the way at an enterprise level”.
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