When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018.

To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips.

Guerrera says, “Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.

1. Be original.

The concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea. Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn’t covered the exact same angle already.

2. Plan it out.

Write a script, draw out a storyboard, and create a shot list before you start filming. Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). If you think writing a video script is the same as writing a blog post — think again. Here are Column Five’s best tips”.

14 Video Production Tips to Enhance Quality and Drive Views

Sharing is caring