Latest News

Content marketing is growing in all of its forms. To win in this domain what you need is the content that relates to the interests and needs of your prospects and customers. Copyblogger’s Sonia Simone has published an article focusing the points you should care about for boosting the relevance of your content. Simone says, “One cool thing... [Read more]

Content Marketing Institute is hosting a webinar on ‘How to Bring Your Content Workflow Into the 21st Century’ on Wednesday, August 9 at 2.00 pm EDT. In this webinar attendees will learn how to plan a great content workflow in the 21st century. Webinar speakers Heather Hurst, Director of Corporate Marketing, Workfront Marcus Varner,... [Read more]

Entrepreneur team is hosting a Facebook live event on getting real results from Facebook ads. During this event Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads. Andrea Huspeni says, “In a Facebook Live, Bond will share her hard-won experience with side hustlers, including myself, on how to use Facebook... [Read more]

Around the world local business thrive using local SEO which helps them to target the people who are finding their products and services nearby. MOS’s Miriam Ellis has published a list of 45 pitfalls marketers face while implementing local SEO. Ellis says, “This is all about starting out on the right foot, long before opening day. Avoid... [Read more]

Social is evolving with mobile and artificial intelligence. With these changes marketers are getting an opportunity to touch upon various facets of the social media and utilize the opportunities that are availed. HubSpot’s Marcus Andrews has published an article focusing major five trends taking place in the social media domain. Andrews says,... [Read more]

HubSpot’s Stefano Gasbarrino & Carlos Villalobos have published a study that reveals how they booked more than 200 meetings with a single email. say, “It started out simply enough — we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular... [Read more]

HubSpot’s Aja Frost has published 23 follow-up sales email templates for the email marketers.  Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages... [Read more]

Marketing Land columnist Tom Mucklow has shared five ways marketers can prepare themselves for the upcoming holiday season. Mucklow says, “It’s essential they take the time to learn and implement new technologies to help speed up the sales process. With holiday sales reaching a whopping $658.3 billion dollars last year, they can ill afford... [Read more]

Twitter developed a way for its users to grow their following and extend their Tweets’ reach to more people without creating ads or managing campaigns. The company is charging $99 a month for this new ad solution. Marketing Land’s Tim Peterson says, “The invite-only Twitter Subscription Ads Beta Program appears to be aimed at smaller... [Read more]

HubSpot has published a free book called ‘The Beginner’s Guide to Email Marketing’. This free book covers basic email marketing lessons for the marketers. The HubSpot team says, “The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list Remaining CAN-SPAM compliant Using email... [Read more]

Facebook has launched Groups for Pages around the world. This new service enables people to create fan clubs and groups centered around small communities having same interest. Econsultancy writer Patricio Robles has published an informative article sharing the all marketers should know about the Groups for Pages. Robles says, “One of the ways... [Read more]

In descriptive analytics a summary of historical data is created to yield useful information and possibly prepare the data for further analysis. So it is one of the initial steps of analytics. Econsultancy’s Jeff Rajeck has published an in-depth article on descriptive analytics. Rajeck says, “For a start, descriptive analytics only uses... [Read more]