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Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve. The results are compiled based on a survey of 1200 marketers. Here are the key findings from the 2017 Email Marketing Census: 30% marketers plan to focus more on ‘Personalisation’... [Read more]

Marketing and sales go hand in hand and marketers need to stay focused on both the elements that lead to email marketing and ecommerce success. Proper analysis of data can help markters implement segmentation rightly. According to an Econsultancy report, 78% of senders are doing basic segmentation and only one-third are doing advanced segmentation. Jordie... [Read more]

Econsultancy has published more results from its research in partnership with Google. The new set of findings deals with reorientation of the customer journey based on a survey of 514 executives at companies averaging more than $1 billion in 2016 revenues. Here are the key findings: According to 89% of leading brands, it is critical to their growth... [Read more]

In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie... [Read more]

HubSpot has published marketing advice for 2017 shared by marketing experts. It incorporates social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas, big data, analytics. The experts who have contributed are John Rampton, Due, Ann Handley, Annhandley.com,... [Read more]

Search Engine Journal has publisehd the SEJ Annual Report: State of Digital Marketing 2017. The 2017 report focuses on SEO, social media and content marketing. The key findings from the 2017 report are: 47% digital marketers say that a full SEO audit should be conducted every six months 31% of respondents spend an average of $51 – $300 on SEO tools per month 42%... [Read more]

Acheieving a good ranking in search engines is a priority for all the marketers. And it is the key to online success as most searchers are interested in the sites and services which rank high. Ahrefs has published a new study according to which the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords. Advising... [Read more]

If you want to be effective online as a beginner, you probably don’t want to start off on your own, without any help. Likely, the best way to start your business is to become an affiliate of an established marketer, whether of the giant Amazon.com or of any of thousands of smaller companies. You should be looking for people of integrity who create... [Read more]

Google’s Accelerated Mobile Pages (AMP) open-source project is aimed at making mobile web pages faster. Implementing it in the mobile-based ad serving, marketers can gain an advantage. According to Search Engine Land’s  Frederick Vallaeys, use of AMP can help marketers improve conversion rates and quality. On how AMP can help AdWords... [Read more]

Facebook, in its mission to penalize the sites with offensive and spammy ads, has started using Artificial Intelligence in the news feed. It includes posts and ads that link to sites with duplicate content and annoying ads. Jiun-Ren Lin and Shengbo Guo say, “Starting today, we’re rolling out an update so people see fewer posts and ads in News... [Read more]

Effective use of data and segmentation play a vital role to successfully execute your marketing campaigns. A proper analysis of data and application of the analysis in the segmentation are quite crucial. Econsultancy’s Jordie van Rijn has shared five advanced data and segmentation tactics for empowering marketing and sales. Rijn says, “How... [Read more]

Instagram is becoming a great way for marketers to reach out a huge community with recent reports of reaching 700 million users. According to TechChrunch, the social network has added a new mobile web sharing feature for its users. Here is what Instagram conveyed to TechChrunch: “The company tells TechCrunch, “Instagram.com (accessed from mobile)... [Read more]