Twitter’s new $99 a month subscription-style ad program
Twitter developed a way for its users to grow their following and extend their Tweets’ reach to more people without creating ads or managing campaigns.
The company is charging $99 a month for this new ad solution.
Marketing Land’s Tim Peterson says, “The invite-only Twitter Subscription Ads Beta Program appears to be aimed at smaller advertisers that use Twitter’s self-serve ad-buying tools but may be interested in handing over the reins to Twitter in order to focus on managing the rest of their businesses. It could also appeal to individuals looking to grow their Twitter followings”.
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