HubSpot study reveals how a single email booked 200+ meetings
HubSpot’s Stefano Gasbarrino & Carlos Villalobos have published a study that reveals how they booked more than 200 meetings with a single email.
say, “It started out simply enough — we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. But then we thought, “We can do better. Let’s kick the personalization up a notch.”
And so, we did — and here’s what happened.
How a Single Email Send Led to 200+ Meetings Booked
The Hypothesis
Within our LatAm partner marketing efforts, our inbound funnel often involves directing prospective agency partners to the Spanish version of our Inbound Marketing Assessment (IMA). But when Semana Santa, the celebrated week before Easter in Latin America and Spain, was approaching, we knew that many of our email recipients would be taking several days off prior to the holiday.
That meant we’d have to alter the content and tone of our message. Since these recipients were likely days away from several consecutive days off, we didn’t want to ask them to complete an assessment. Sure, we needed to provide a call to action (CTA)”.
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