HubSpot’s Aja Frost has published 23 follow-up sales email templates for the email marketers. 

Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders.

But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates.

These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation — so it’s a win-win.

If they never responded:

1) Send them a short piece of actionable advice.


Hi [prospect]

You likely deal with [business pain], so I thought I’d share a quick tip many of my clients have found helpful: [1-2 sentence actionable piece of advice]”.

23 Follow-Up Sales Email Templates to Send Instead of “Just Checking In”

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