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A recent Content Marketing Institute report has presented some useful findings from the Content Marketing domain. The study ‘B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America’ covers topics such as content marketing and distribution, content creation, goals & metrics, budgets and spending etc. The following... [Read more]

According to a Forrester Research study, US tech market will grow by around 5% in 2017 and 2018. This forecast is based on: Steady US real economic growth will support moderate growth for US business and government spending BT spending continues to outpace traditional IT spending, but the two segments of tech spending will begin to converge Cloud’s... [Read more]

B2B content marketing is growing steadily and so does the investment in it. But still it need to be fueled for further growth. According to a Forrester Research study, 43% of marketers in North America and 69% of marketers in Europe create four or fewer content  assets from a single cornerstone study. Based on this Forrester’s Daniel Klein has... [Read more]

Current average email open rate across different industries is 24%. With this email rules in the marketing domain. For email marketers it is a challenge to get quicker and more responses from their subscribers. To address this challenge, HubSpot’s Sophia Bernazzani has shared nine tips that can help marketers make people respond to their emails. Bernazzani... [Read more]

Facebook’s Facebook Live video streaming service allows its users to broadcast from their mobile devices straight to their Facebook News Feed. Most Intenet marketers are using this service to connect with their customers in real time. Acording to Social Media Examiner, 16% of marketers used broadcasting it in 2016. HubSpot has published a step-by-step... [Read more]

Facebook marketing leads in the social sphere. Facebook has a great set of features that can help marketers build successful campaigns over the social network. There are also some features which are not know but could prove useful if used rightly. Katherine Sullivan has shared about four features of Facebook like audience insight tool, Facebook product... [Read more]

Content marketing has text, graphics and video at its core. With the rise of video on various social platforms and video sharing sites, marketers have got a new edge to share their messages with the consumers. Content Marketing Institute’s Ann Smarty has shared information about useful tools that can help marketers to create great how-to video... [Read more]

In content marketing, quality infographics help marketers convey a ton of information at one go. These wonderful sets of information are used to serve a lot of information in limited space. Nadya Khoja of Content Marketing Institute has posted useful tips to create great infographics where she has also shared some infographics as examples. Khoja says,... [Read more]

TechChrunch has reported a new Facebook feature called ‘Facebook Rewards’ which provides QR Codes that help Facebook users get discounts on offline purchases. The news site has quoted a Facebook statement on this feature: “To help businesses continue to connect with customers where they are, we’re running a small test that enables people... [Read more]

You may be acquainted with JVZoo. It’s an online service that assists marketers in selling and delivering their information and software products. It offers a suite of tools for product creators to assist in advertising the product, collecting payment, delivering the product and finding affiliates to assist in promoting the product. At 11 AM ED^T,... [Read more]

On Monday, Facebook has launched Offline Conversion solution to help advertisers create better lead ads and improve customer acquisition. With Offline Conversion, Facebook allows businesses to connect their CRM, point of sale (POS) or call center systems to their Facebook ad campaigns. According to Facebook, with the help of this tool “marketers... [Read more]

For becomeing successful in the marketing domain, one must be good at understanding the data and rightly acting upon it. The programmatic advertising has opened new doors for the data-driven marketing. Correct and approapriate data can help marketers to execute campaigns that would get higher success rates as compared to the ones lacking in data. Marketing... [Read more]