Latest News

Converting a prospect into a customer requires patience and skills. It is difficult to attract the prospects and the conversion is even a bigger challenge. HubSpot’s Jeff Hoffman has shared four tricks to make your prospects interested in your offers. Hoffman says, “I use the following four techniques to kick things off with these kinds... [Read more]

Artificial Intelligence (AI) is entering all the domains dominated by screens. And marketing is no exception. From website development to content creation and distribution, AI can be a great aid to us. HubSpot contributor Sophia Bernazzani has shared ten ways AI is useful to marketers. says, “AI is already in use in a myriad of marketing use... [Read more]

It is utmost important to research a topic before starting your blog. Right focus in the blogging journey can earn you fame in this domain. HubSpot’s Clifford Chi has shared six data-driven tips to choose a blog topic. Chi says, “Analyzing audience data before ideation is crucial for crafting desirable content. Let’s read on to learn... [Read more]

Richard Fairbairn and his team have updated their popular Pixal application to create their new Pixal Evolution, that goes live today. In essence, this software lets you easily make interactive ads, banners, creatives or other rich media graphics to engage your visitor’s attention. The goal is to overcome banner blindness, so you can start getting... [Read more]

In its Q2 2017 earnings, Google has reported a 52% increase in clicks on paid ads on its property and 23% decrease in average cost per click. Forrester analyst Collin Colburn has presented the following findings from Google Q2 report. Commenting on the status of Google’s voice search, Colburn says, “Google has not made much fuss about voice... [Read more]

Forrester has made available the replay of its ‘The end of advertising as we know it’ webinar. The Forrester team says, “Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’... [Read more]

Providing good customer experience (CX) is the key to establishing your product and brand. Almost all the global brands are setting standards to offer a satisfying customer experience. Econsultancy’s Nikki Gilliland has compiled seventeen statistics justifying the importance of CX. Talking about the benefits of CX, Gilliland says, “Walker’s... [Read more]

In the coming days Facebook is planning to give publishers an option to lock Instant Articles shared on the social media service and charge for the full article access. It would be a great opportunity for the publishers who use Facebook to share their content. But the social giant may face some problems while implementing the paywall. Econsultancy’s... [Read more]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]

Blogging is a continuous process and so sometimes could be boring and seem like a tedious job. Copyblogger writer Sonia Simone has shared ten tips to make your blogging journey enjoyable and help improve your blog. Simone says, “Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic... [Read more]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing... [Read more]

Adopting influencer marketing is a good way for the marketers to reach targeted prospects with little promotional expenditure. Though picking up right influencers is a challenge, marketers can surely pick the one who fit into their marketing strategy. Entrepreneur contributor Andrew Medal has shared three mistakes brands make while implementing influencer... [Read more]