Latest News

Big data is a large sets of data that can be analysed computationally to reveal patterns, trends, and associations. Big data is becoming a vital part of today’s marketing industry. In a recent Entrepreneur article Andrew Medal has shared information on how big data can strengthen online advertising. The big data can be used to create targeted... [Read more]

Pinterest has announced that it is going to use photo data to target ads on its network. This new update will help Pinterest users easily connect to the products they are finding. Pinterest team says, “When a potential customer spots a table they like the looks of on Pinterest, visual discovery helps us recognize the style, textures and shapes... [Read more]

Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results. Digital Marketing Depo team says, “New... [Read more]

The IAB has released Dynamic Content Ad Standard Version 1.0. This standard is designed to help creative developers, ad content management systems and ad servers build and serve real time dynamic content in advertisements. The IAB team says, “The Dynamic Content Ad Standard aims to address this opportunity driving the demand for dynamic ad component... [Read more]

Social intent data is all about understanding the actions of buyers to understand what they are interested in. According to Marketing Blender, 55% of B2B buyers search for information on social media and 84% of CEOs and VPs use social media to make purchasing decisions. Understanding social intent and utilizing it rightly can help marketers be more... [Read more]

HubSpot has released the ‘State of Inbound 2017’ report. According to HubSpot, this report is inteded to help marketers stay up-to-date on all the marketing and sales changes that matter for their business. HubSpot’s Mehan Conley says, “There’s a corporate chasm forming between executives and their employees, and when... [Read more]

Forrester is hosting a webinar on ‘Use Customer Journeys To Guide Your Digital Strategy’ on Tuesday, July 11 at 11.00 am EST. This webinar will focus on creating customer-focused digital strategies and more. The Forrester team says, “Digital teams at banks and insurance companies are keen to digitize the customer life cycle from... [Read more]

Crafting effective reports is an art. A good report presents a clear picture of the work done. Same is the case with SEO report where a client is told about the SEO initiatives taken and the output. MOZ’s Jo Cameron has shared some insightful graphi-rich tips to help marketers prepare effective SEO reports. Cameron says, “The overabundance... [Read more]

Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets,... [Read more]

SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways... [Read more]

Online advertising is the biggest source of income for most online entrepreneurs. Google AdWords has provided people with a great way to reach wider markets with their customized ads. In the quest to improve the ad reporting, Google has added new status columns in the AdWords reporting. These columns will offer a comprehensive snapshot of advertising keywords’... [Read more]

Snapchat has launched Sponsored World Lenses to allow brands use Augmented Reality for boosting their business. With this new launch Snapchat converts 3D graphics into ads. Here’s what Adweek has reported on Snapchat’s SWL: “Sponsored world lenses build on Snap’s sponsored lenses format. Per Snap, the average user plays with a sponsored... [Read more]