Latest News

According to a new eMarketer report, Amazon’s US digital assistant device market share has reached 70.6% with its Amazon Echo device. Google Home‘s reach is 23.8%. The report states that in 2017, 60.5 million Americans will use Siri, Cortana or another virtual assistant at least once a month. The maximum number of people who use digital... [Read more]

Marketing Land’s ‘SMX Advanced’ conference is going to be held in Seattle onJune 12-14, 2017. According to Marketing Land, SMX Advanced is the only conference designed exclusively for experienced search marketers. The Marketing Land team says, “The most sophisticated SEO & SEM practitioners from across the country and... [Read more]

As we know ‘Content is King’ on the web and so Copywriting plays a crucial role in making that content read and liked by people around. An effective copy can help marketers convert website visitors into loyal customers, provided it has the elements which can convince them for that conversion. Copyblogger’s Sonis Simone has shared five... [Read more]

Different tag managers are used to implemet off-the-shelf tags, like Google Analytics or Facebook tracking. Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. According to BuiltWith.com, GTP accounts for 72.6% of the tag management market. MOZ’s Sam... [Read more]

Social media including Facebook, Twitter, LinkedIn and other services play a major role in helping marketers to reach out wider audinces. With these networks, the era of social selling has started where social networks to find, connect with, understand and nurture sales prospects. According to Kimberly De Silva, among other social platforms, LinkedIn... [Read more]

Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation. Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain. Ross says, “Content curation is very different from creation... [Read more]

When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder of Rohan... [Read more]

Keyword research plays a key role in getting a good search engine ranking. Right keywords help marketers secure good position in the search engines. According to MOZ writer Russ Jones, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills for SEO. Jones says,... [Read more]

Video plays an important role in today’s Internet marketing process. It is very important to create effective video to get desired results. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some useful softwares are very useful in creating great animated videos. Gabrielle has also shared the following video marketing stats: 70%... [Read more]

In the marketing process proper filtering of crawl data can help marketers get some actionable insights. Data filtering helps them find page types, sections or subdomains that might be causing hurdles in getting a good SEO ranking. Search Engine Land’s Glenn Gabe has shared some useful ways marketers can filter the data for search engine... [Read more]

Econsultancy is going to host the ‘Email: Trends, Data and Best Practice’ webinar on Wednesday, May 31, 2017. This webinar looks at some of the key trends around email practices, including key insights and benchmarks from Econsultancy’s latest Email Census Survey 2017. The Econsultancy team says, “Our Webinar will explore the... [Read more]

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on... [Read more]