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Start using AI to enhance your content marketing
Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any... [Read more]
How to initiate communication with an unresponsive prospect?
In marketing, it is very important to stay in touch with our prospects. You don’t know when they decide to become a customer from just a prospect. But it is a challenge to keep communicating one way. Many a times the prospects do not respond at all and it becomes difficult for the marketers to maintain the communication thread. HubSpot writer... [Read more]
VideoBuilder price rises, but we have $6-off coupon #ad
After selling over 13,000 copies of their software the creators of VideoBuilder are feeling pretty secure in their success. They have just raised the price again. They decided to raise the price and see what happens. Their software is the latest and apparently, the best maker of animates marketing videos. If you haven’t heard about it, here’s... [Read more]
Here’s HubSpot’s guide to solution selling
In Solution selling, instead of only promoting an existing product, marketers focus on the customer’s problems and addresses the issue with appropriate offerings. HubSpot’s Aja Frost has published a guide to solution selling. Frost says, “Solution selling is ideal for industries with highly customized products and/or packages. For... [Read more]
What’s the best time to post on social media?
Social media is a great tool for marketers to reach more and more prospects and stay connected with the existing customers. HubSpot’s Lindsay Kolowich has shared an infographic featuring the best times to post on various social media platforms. According to Kolowich, the best time to post on Instagram is 3-4 pm on Monday and Thursday. And the... [Read more]
3 Ways to enhance your SEO performance
Search engines are the backbone of our online business as we strive to get good rankings for attracting more prospects and customers. Continuous SEO improvement is the key to keep pace with the current search engine algorithms. Copyblogger’s Jerod Morris has shared three ways to help marketers improve their SEO performance. Focusing on the importance... [Read more]
Use thess 5 tips for your keyword research
In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines. MOZ’s Britney Muller has published an article sharing five keyword research techniques. Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs... [Read more]
‘Why Content Marketers Need to be Their Own SEOs’ Webinar 10.00 Am EDT
Content Marketing Institute is hosting a webinar on ‘Why Content Marketers Need to be Their Own SEOs’ on Wednesday, July 26 at 10.00 Am EDT. In this webinar experts will share latest SEO trends and how content marketers can utilize those strategies to improve their marketing. Webinar speakers Lucasz Zelezny, Head of Organic Acquisition,... [Read more]
Here’re 5 mobile marketing practices you should adopt
With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies... [Read more]
4-Ways to create great content in no time
Content creation is a tedious and challenging process. But with proper planning and strategy you can quickly create great content that your audience likes. Entrepreneur contributor Lesya Liu has shared a list of simple techniques that can help marketers create quality content. On turning written content into video, Lesya says, “Video content has... [Read more]
Free pass to Membership Site Success Summit #ad
If done well, a “membership site” where interested people sign up and pay a monthly or annual fee can be a win-win opportunity. Members can receive valuable information, software or other tools that will help them in their business or personal lives. The owner of the site can receive value, too. They get: ■ The immediate income from their... [Read more]
3-Things you should care for in content creation process
For content marketing and promotion, search engines help us reach the desired masses. With rightly targeted keywords you can achieve the right spot in the search results. Search Engine Land columnist Bobby Lyons has published an article advising marketers to alight their content with the SEO. Talking about the SEO and user experience, Lyons says, “Search... [Read more]
