Social is evolving with mobile and artificial intelligence. With these changes marketers are getting an opportunity to touch upon various facets of the social media and utilize the opportunities that are availed.

HubSpot’s Marcus Andrews has published an article focusing major five trends taking place in the social media domain.

Andrews says, “There are five major trends that are defining this next wave of social media.

1) New Channels

One of Facebook’s most recent hits is Facebook Messenger. It’s one of a handful of new channels, along with Instagram, WhatsApp and Snapchat that’s dominating time spent on social.

In 2012 Social Media was the big three: Facebook, Twitter, LinkedIn. That’s it. Your goal was to engage and grow communities on these channels via desktop. The idea was to gain enough likes and followers so that you had a reliable distribution channel for your content.

Today, your audience may still be there, but there are many other places as well. Social media usage hasn’t slowed down one bit since 2012, it’s grown and diversified. You must know your audience and you must focus your efforts on the networks that are most relevant for them”.

The Future of Social Media Is Here: These Are the Trends You Need to Know

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