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Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There... [Read more]

For those involved in the Software-as-a-Service (SaaS) businesses, SEO plays a pivotal role to reach out new customers and expand their business. Search Engine Land columnist Janet Driscoll Miller has shared six tips that can help the SaaS business owners smoothly handle the SEO tasks. Miller says, “Before I started Marketing Mojo, I spent many... [Read more]

Facebook is home to niche audiences for most any niche (from abs improvement to zebra watching) you can imagine. If you could target your ads for your niche products (say, six-pack abs) at those people who are hungry for that information, your sales to really take off, for the lowest cost. Video Ads Mastery System is a process for creating large, highly... [Read more]

With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick... [Read more]

In the era of content marketing, delivery becomes important and without the search engines, content delivery could become a challenge. It means that you should make sure that the search engines like you content. CMI’s Matt Press has shared a three-step explanation to find out how Google treats you content. Matt says, “You’ve written an... [Read more]

For getting good SEO rankings it is very necessary to optimize the website and especially the home page. Right optimization helps webmasters in improving their conversion rates. MarketingExperiments’ Linda Johnson has published a video that guide on homepage optimization and conversion rates. Johnson says, “Every homepage needs to guide its... [Read more]

The social media is evolving and today we wake up everyday expecting a change in the way networks are run and the features they have. For marketers it is important to know what is ahead for them when it comes to social media marketing. Entrepreneur writer Chirag Kulkarni has published an article pointing eleven ways social media is going to evolve in... [Read more]

Every now and then, a new technology is launched. The ones who take lead in utilizing that technology for revenue generation gain the maximum out of it. Facebook Live is a platform that allows the social network users to go online – live. Entrepreneur’s VIP contributor Rachel Perlmutter has shared five ways for marketers to make money using... [Read more]

In marketing social media, content and customer service are the three elements observed and followed by almost every marketer. Entrepreneur contributor AJ Agrawal has published about eight customer-rich-platforms marketers should be using for strengthening their marketing efforts. Agrawal says, “When we think about the best social media platforms for... [Read more]

According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital... [Read more]

Econsultancy is hosting a webinar on ‘Digital transformation: getting started’ on Wednesday, September 6 at 2.00 pm PT. This webinar will highlight the basics of digital transformation and how marketers can make it a part of their business. The Econsultancy team says, “or the first Ask Me Anything session, we will be exploring what... [Read more]

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations... [Read more]