Latest News
Google Taking Page-level Actions for AdSense Policy Violations
According to a Marketing Land report, for AdSense policy violations Google has started taking page-level actions intead of entire websites. With this step, AdSense policy violations will be addressed more surgically and advertisers will be provided with the information about enforcements and how to address them. On how the new AdSense policy works,... [Read more]
eMarketer’s ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ Webinar, May 18
eMarketer is hosting a webinar on ‘Customer Experience: How to Navigate the Journey Toward Customer-Centricity’ on Thursday, May 17 at 1.00 pm ET with Nicole Perrin. This webinar will share information on how marketers are making improvements to the customer experience a priority The webinar attendees will learn: The effectiveness of... [Read more]
AdSense’s ‘Ad balance’ Feature Helps Advertisers Create Better Ads
Google has added a new feature to AdSense called ‘Ad balance’ to help advertisers serve better ads to their users. More about ‘Ad balance’: Ad balance allows advertisers to reduce the number of ads they show to users It also helps them see how changes in the volume of ads you show affect earnings. On impact og ‘Ad... [Read more]
Here’s How You Can Deal with Duplicate GMB Listings
Google My Business helps businesses get listed for free to start building visibility in Google Maps and Google Search in their local community. On GMB, many a times you might find a duplicate listing for your business. It can hurt you. Google has already published steps to deal with the duplicate listings on Google My Business. MOZ’s Joy Hawkins... [Read more]
Four Tips to Prepare Yourself to Use AI into Marketing
Artificial intelligence is becoming an integral part of marketing and many other industries. AI can be integrated into search engines, content curation, fraud prevention etc. as far as online marketing efforts are concerned. Econsultancy’s Tink Taylor has shared four ways marketers can get themselves ready before they venture into AI implementation. Taylor... [Read more]
Boost Your Online Business with Secure Payments
Online payment security is a concern of every person who is invlolved in online purchase or an online business. According to Nasdaq, 70% of fraud victims say they will not do business with the company that failed to protect their data. Online businesses can promote themselves in terms of loyalty and increase the perceived value of their offering... [Read more]
Snapchat Releases New Geofilters for Nearby Businesses
According to a report from Mashable, Snapchat has released new geofilters for nearby businesses. According to Kerry Flynn, the geofilter displays the name of a nearby business with the name of the city below it in white text over snaps. Flynn says, “The update provides another engaging experience on Snapchat for any user and comes on the same... [Read more]
Social Media Copywriting Tips for 5 Different Channels
Today, Facebook has more than 1.13 billion daily active users 76% of them use their Facebook feed to find interesting content. Similar is the case with other social media platforms too. This creates a lucrative opportunity for the marketers. Writing a great copy can surely make marketers’ jobs easier as they could pursuade customers easily with... [Read more]
JVZoo Academy Launch Ending at Midnight. Price rising #ad
Last week, Sam Bakker, in conjunction with JVZoo.com, released new online marketing training, JVZoo Academy. This is comprehensive training for internet marketers who want to quickly start earning from online sales. The training is both for people who have a product to sell, and for others who want to earn a commission selling other people’s products. In... [Read more]
Improve Your Site Speed with Measurement, Goal setting and Prioritizing
Right website speed matters. There are ways like minimizing HTTP requests, enabling compression and browser catching, optimizing images and CSS delivery, reducing server response time etc. MOZ’s Benjamin Estes has shared some useful tips on how to improve your website speed with some simple and smart steps. Estes has cited PaheSpeed Insights which... [Read more]
CMI Shares Mark Hamill’s Social Media Advice
The Content Marketing Institute team has shared the social media tips shared by Mark Hamil at Content Marketing World. The article focuses on social meda engagement and more. Clare McDermott says, “The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude... [Read more]
Google Adds Keyword Bidding Suggestions in AdWords
In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message. According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various... [Read more]
