Marketing Land columnist Tom Mucklow has shared five ways marketers can prepare themselves for the upcoming holiday season.

Mucklow says, “It’s essential they take the time to learn and implement new technologies to help speed up the sales process. With holiday sales reaching a whopping $658.3 billion dollars last year, they can ill afford to be unprepared for the year’s biggest shopping surge.

What follows are five key questions retailers must ask themselves now to prepare for the upcoming holiday shopping season:

1. Is your website ready?

It goes without saying now that a retailer’s website must offer the best user experience (UX) possible in order to meet consumers’ increased expectations. By planning ahead, retailers can ensure that every aspect of their websites are in order, from enhancing the online user experience to optimizing the checkout.

What is sometimes overlooked with this pure focus on UX is the ability to handle large volumes of traffic”.

Five things retailers must do this summer to prepare for holiday shopping

You May Also Like These Topics...

HubSpot Lists Top Holidays for Marketers

Holidays provide new opportunities for marketers to promote their products and services and increase sales. HubSpot contributor Flori Needle has published an article featuring the top marketing holidays of the year for which marketers prepare.  She says, “In this post, we’ll go over insights from marketers on the holidays and annual events that they spend […]

Sharing is caring

Insights into the 2022 Holiday Season [On Demand Webinar]

This year’s holiday season brings new challenges with rising inflation rates, evolving consumer trends, supply chain disruptions and shifts in payment methods and technology. Leaders like you need to know how to navigate through these challenges as the biggest buying season quickly approaches. Markeing Dive’s ‘Insights into the 2022 Holiday Season’ webinar is available on […]

Sharing is caring

AWeber Shares 33 Free Holiday GIFs

AWeber contributor Kelly Forst has published an article announcing the release of 33 free holiday GIFs to spice up your email marketing campaigns. She says, “These free holiday GIFs aren’t available anywhere else. Use them for Christmas emails, holiday sale emails, or for New Year’s, Hanukkah or Kwanzaa. Everything deserves a little extra sparkle during […]

Sharing is caring

HubSpot Shares Eight Holiday Giveaway Ideas

According to NRF, the 2021 holiday sales grew 14.1% to a record $886.7 billion. This year, we can expect a greater boost to these numbers. HubSpot contributor Erica Santiago has published an article featuring eight holiday giveaway ideas to boost revenue. She says, “The holidays are right around the corner, so companies everywhere are gearing […]

Sharing is caring
Sharing is caring