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Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization. Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail... [Read more]

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored... [Read more]

According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month. More findings 85% of businesses have staff and resources to produce videos 56% of all videos published in last two years are less than 2 minutes long Top 5% of videos retain... [Read more]

When marketers rely on third parties for selling their products and services, it is called Channel sales. The Chanel sales includes include resellers, affiliate partners, distributors, value-added providers, independent retailer etc. HubSpot has published a short guide to Channel sales providing information on benefits of Channel sales, its drawbacks... [Read more]

When it comes to online publishing, people go for ready to set up and use content management systems and WordPress is most popular among them. With WordPress, people can make beautiful and interactive websites. Copyblogger writer Jerod Morris has shared three tips to build a better WordPress websites. Morris says, “You can’t build a successful... [Read more]

Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the... [Read more]

MOZ’s popular MozCon 2017 event will be held on July 17-19 at Seattle, WA. This three-day event will have expert sessions on SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. Key speakers of MozCon 2017 are Dawn Anderson, Matthew Barby, Rob Bucci, Stephanie Chang, Rand... [Read more]

Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing... [Read more]

Marketing that focuses on user intent wins the day. That is why it is very important for the marketers to understand the user intent. Entrepreneur contributor Sujan Patel has shared five 5 tips, tools and tricks to help marketers understanding user intent. Sujan says, “The following five tips may help you determine that, and in the process, better... [Read more]

Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services. Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts. Advocating inclusion of interactive content format, Onibalusi, says, “Creating... [Read more]

Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT. The webinar will focus on using customer data for enhancing marketing efforts and results. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Entrepreneur team says, “In this... [Read more]

All sites have some risk of hacking, but WordPress sites are especially prone to hacking because they are all, by default, organized the same way so crooks can write software to explore the site, mine its data and plant malicious code. That’s a problem because, right now, your site may be at risk. But you can make your site an exception, making... [Read more]