HubSpot’s guide to ‘Social Selling on LinkedIn’
The concept of social selling has evolved with the evolution of social networks. It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest.
To boost your social selling, LinkedIn is one of the most important networks as it has around 500 million users and 106 million monthly active user base.
HubSpot has published a short guide to social selling on LinkedIn featuring tips to use this network for social sellng.
Sharing some useful LinkedIn profile tips for salespeople, HubSpot columnist Aja Frost says, “Because you’re in sales, you’re targeting a completely different audience than most professionals. You want to appeal to prospects, not hiring managers and recruiters.
That means your profile shouldn’t show off how great you are at selling. Do you think customers care you went to President’s Club or broke the team record for upsell revenue?
Not in the slightest. In fact, these details only remind them you’re a sales rep — which makes them suspicious about your motives.
So what do they care about? One thing: How you helped customers similar to them”.
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