Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads.

The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.

Creation flows that work best for each advertiser

We are committed to supporting users who preferred Power Editor’s quick creation as well as those who liked Ads Manager’s guided creation,2 which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past. And everyone will have the option to change their preferred workflow at anytime using a button in the top right of the ad creation window”.

Facebook Ads Manager

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