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According to Zenith Media, the programmtic ad market has been growing at an average rate of 71% per year for the past five years. The form of advertising is will reach $64 billion dollar in 2018. Econsultancy’s Jeff Rajeck has shared an article on how marketers deal with programmatic ads. He has reported the advice from Hari Shankar, MD at Escelis. Jeff... [Read more]

The MOZ team has published a Whiteboard Friday video featuing Rand Fishkin. The video focuses on content marketing development. MOZ team says, “Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s... [Read more]

Entrepreneur contributor Michelle Held has shared business, success and marketing tips shared by four tech leaders. The tips are from Brandon Gustafson, assistant professor of marketing of Oakland University, Shawn Collins, co-founder of Affiliate Summit, Vadim Rogovskiy, the founder of Clickky, and Alex Bornyakov, the CEO of Verta Media. Michelle... [Read more]

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven... [Read more]

Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of... [Read more]

Viddyoze Live Action is new software, just released and unprecedented, that creates your marketing videos that can include both live action footage and animated footage. And its degree of automation will surprise you. You will be able to upload your own logos, images and text into a real moving cinematic scene, with your uploads becoming part of the... [Read more]

In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017. This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now. HubSpot’s Elissa Hudson & Justin Lee... [Read more]

Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully. In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email... [Read more]

Search Engine Marketing (SEM) is a game of knowledge and information. Keeping yourself updated can keep you ahead of your competitors. Econsultancy team has shared four recent SEM updates provided by search engine marketing expert Eu Gene Ang, Econsultancy’s lead trainer in Asia. The updates are focused on AdWords, Organic search, Mobil and RankBrain. On... [Read more]

GoDaddy has launched ‘GoDaddy Website Security’, a cutting-edge website protection service to keep customers’ sites clean and free of malware. This new system offers continuous monitoring and daily malware scanning to detect any known security holes or issues on a user website. The following are the key features of ‘GoDaddy... [Read more]

Producing content and making your readers like and value it is a challenge. Integration of useful information and figures is one way to make your content valuable. At the same time, being careful about numbers is another way of doing it. CMI’s Jodi Harris has shared some tips to create technical content in the right way and to generate trust among... [Read more]

Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters... [Read more]