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Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO. Dennis has explained the strategy in five steps. On securing links to important pages, Dennis says, “Pages need links to rank in search. But the number of links needed to be... [Read more]

Conversion rate optimization helps marketers increase the percentage of website visitors who take a desired action by clicking on a link, filling up a form or becoming a customer. With the expansion of mobile web, marketers put different tactics into practice for getting more customers. Marketing Land contributo Ben Jacobson has shared three tips to... [Read more]

When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018. To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips. Guerrera says, “Time is of the essence, so don’t... [Read more]

Well-known author and coach Amy Harrop has spent her career creating books for online platforms like Kindle. In her new training, Companion Publishing Profits, she is sharing her strategy for creating books efficiently and with minimum effort. One of the big problems with profitable publishing is creating an audience. interested in your books. Ideally,... [Read more]

Videos works well. Marketers use videos to improve their conversion rate and all social media is going towards videos published on it. HubSpot’s Juliana Nicholson has published a note on a HubSpot experiment that helped them increase sales opportunities by 4 times. On the method and technology involved in this experiment, Nicholson says, “First,... [Read more]

According to Inc.com, 90% of advertisers have agreed that affiliate programs are important for their overall marketing strategies. Also publishers say that affiliate marketing helps them earn more than 20% of their annual revenue. Affiliate marketing connects the brands with buyers and also enables the affiliate marketers to earn commissions. Econsultancy’s... [Read more]

Kissmetrics is hosting a webinar on ‘How to Drive Breakout Growth: Learning from Fast-Growing Startups’ on Thursday, July 6 at 10.00 am PT. The webinar will show how fast-growing companies organizing themselves and operate. Webinar speakers Morgan Brown, Author of Hacking Growth: Learning from Fast-Growing Companies Thue Madsen, Marketing... [Read more]

Facebook has updated its new feed algorithm to stop people from spamming in it. It will show quality links in the news feed and reduce the influence of spammers. Adam Mosseri, VP, News Feed says, “Our research shows that there is a tiny group of people on Facebook who routinely share vast amounts of public posts per day, effectively spamming people’s... [Read more]

In marketing, Call to Action (CTA) motivates the prospects to make a purchase or buy service. It is a way to make them click on the buy button. MOZ’s Sean Martin has shared four tips to improve CTA based on aCTA psychoanalysis study [SaaS]. He has also shared three CTA-based case studies. Martin says, “To truly optimize your individual... [Read more]

Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement. Business.com writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers. Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations... [Read more]

Entrepreneur’s Ben Angel has published a video to share information on Facebook advertising mistakes that marketers make. Ben says, “Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create... [Read more]

Search Engine Land columnist Ginny Marvin has summarized important trends and changes that occurred in the year 2017. Marvin says, “The first half of 2017 saw the final sunsetting of AdWords Converted Clicks and the introduction of Google Attribution, the biggest product release announced at Google Marketing Next. Search marketers have had... [Read more]